Because it's their commitment to make the club as strong as possible.
They are not putting any pressure on getting anyone out the door especially below value. If we get a bid of £11m for Morelos should he go as well? That would plug the gap...
If they value Kamara at £8m, then they will sell for £11m clearly. If they think we're better off waiting till after the Euros, then that's what they'll do. Just because they and we know there's a shortfall, as they are committed to funding it, they're not seeking it from elsewhere.
Are you understanding the difference and what the directors are trying to achieve here?
eventually the model is going to be self sustaining. A overall successful team on the park will attract regular bids for the players, at which point our selling power increases.