I don't think and don't want Traynor doing out PR, but King clearly trusts him and he is calling the shots so it is what it is.
I don't think anyone in the Private PR world in Scotland is better qualified for the job if I am honest, on a personal note though Traynor holds too many grudges so there is the flip side.
I don't think people realise just what the job entails, it isn't just wording statements, it is about keeping things out of the press as much as putting out stories. and more inbetween.
They also have the battle where the majority of the mainstream scottish media are tims, proper bitter mentally challengeds, so when Lawwells PR guys say do this they jump, when ours do it, they say piss off, that isn't going to change and isn't really Traynors fault.