I think he’ll see Lampard as a big name that will bring boost the clubs profile and give similar commercial opportunities that Gerrard brought.
I think he’ll believe the support would respond to the profile of Lampard.
I think he’ll value Lampard’s EPL experience way more than he should.
I think he’ll think that Gerrard was a similar appointment and will think that worked.
I think the fact Lampard is available without compensation and (according to reports) Is keen on the job will be a big plus point.
If its Lampard and it doesn't start well.....he won't see the season out...an absolute potential disaster of an appointment.