They have done very well with player sales over the last 10 years. Dembele, Tierney, Armstrong, Van Dyke, Forster, Wanyama, Ki have all commanded inflated prices. When you are winning domestic trophies at a canter, are selling from a position of strength, are guaranteed CL exposure every season albeit you make a lady's front bottom of it and have a compliant press building up the value of your assets, then of course you get top dollar.
when you are languishing 21 pts behind in the league, your reputation is getting battered every day in the press, have an unsettled squad who want away, things change. It’s a buyers market. The worm has turned.
Celtic right now are like a market stall next door to Harrods. You might buy a bargain if something catches your eye but you’ll go next door for your expensive purchases.
Karma