They knew this would go down like a lead balloon so let's announce it after Celtic appoint thier manager to take the heat of the board.
Ladbrokes have been the only SPFL League sponsor starting in 2015/16 until 2019/20 but was not a long deal started as 2 year deal with extensionSays it's largest deal in SPFL history, but worth remembering that the SPFL was formed in 2013 & went ages without a sponsor.
Ladbrokes pulled out in 2019. Is this is only just replacing them? Have we had any other sponsors or is largest deal in SPFL history really just saying more than the Ladbrokes deal.