Dave King- 5% increase in season tickets will go solely on improving the first team

Dave King didn't actually say what the thread title would suggest.

What he actually said was

"We feel this is not an excessive increase and every fan should know that the season-ticket revenue will solely go towards the first-team squad.
 
Last years finances we're at a loss, but this year the situation will be far better. We will have EL monies and the sale's from the Hummel merchandise to add onto the balance sheet this year. Adding this years season tickets sale and the added 5%, we will be looking much healthier going into next season.

All positive in my humble opinion.
 
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