Football SPFL's new Sky Sports deal substantially devalued with additional games

Souness86

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The new SPFL broadcasting deal with Sky Sports has been substantially devalued with additional matches added to the package for the first year as a sweetener to the broadcaster after the curtailment of the 2019/20 season, it can be revealed. It was announced this week that the new five-year partnership would see Sky show up to 48 games a season.

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But Express Sport understands the agreement with the SPFL will actually enable Sky Sports to show 61 games for the first year of the contract.
That works out at one extra match for each club, plus another extra one for Celtic for the unfurling of the flag game on their first home match of the season.
On the financial terms of the deal that would see each game’s value drop from £520,833 to £404,918, which will see Scottish clubs missing out on just over £7m.
And despite the SPFL insisting the deal is as publicly advertised, Express Sport has seen proof that the recommendation to clubs sent on May 29 included new proposals allowing Sky to broadcast five live matches from their home stadium, and six in the case of Celtic, an addition from the previously agreed four matches for each club.

This comes despite chief executive Neil Doncaster insisting the deal was an ‘excellent outcome’ and that it was ‘vital’ the 12 SPFL clubs approved the deal.
The need to renegotiate with Sky was due to the curtailment of the 2019/20 season, and the broadcaster being due around £5m in compensation for the games they didn’t show.
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SPFL chief Neil Doncaster announced the new Sky Sports deal this week (Image: PA)

That debt was renegotiated to £1.5m and will be spread over the five years of the deal at £300,000 a year, meaning Sky will now pay the SPFL clubs £24.7m each season.
But despite Sky offering to cut the debt by 70% on last season they have in fact got a far better deal for the next five years.
The BT Sport liability also remains a mystery that leaves the SPFL clubs in limbo as they begin preparations for the new season.
Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports.
“This agreement means that any liability for games not delivered during Season 2019/20 has now been settled, on terms that reflect Sky’s status as a committed partner and supporter of Scottish football.”
The new deal will allow Scottish clubs to stream home games to season ticket holders which will help them generate revenue while games are played behind closed doors.
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In most cases this has been greeted positively although some clubs face a battle getting the services up and running for fans.
St Mirren will join a host of clubs who rely on the services of Stream Digital, a video production company based in Livingston.
They are set to hold talks with the company but don’t foresee any issues due to the success the company has had with streaming for a number of other clubs including Celtic.
Hamilton are also understood to be pleased with the deal having only had one game outside of those against Rangers and Celtic last season shown on TV, meaning their 700 season ticket holders will get to watch the games from their homes until it is safe to return to stadiums.
Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said.
 

Porto Loyal

Well-Known Member
On the financial terms of the deal that would see each game’s value drop from £520,833 to £404,918, which will see Scottish clubs missing out on just over £7m.
That's an interesting spin on it - you can't miss out on anything that was never going to be given in the first place.

It assumes that another 13 games per season would be worth 13*500K
 

skorn

Well-Known Member
" Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports. "

" Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said. "


Er ....
 

Discombob

Well-Known Member
" Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports. "

" Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said. "


Er ....
Liewell really is Doncaster's puppet-master!
 

OdinsBeard

Well-Known Member
He really is the greatest turd polisher ever.

Anyone know what the tv deal was when he first arrived?
 

Dulce et Decorum Est

Active Member
" Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports. "

" Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said. "


Er ....
Just about to post the same mate-unbelievable. Were they side by side offering that quote. Two peas of a rotten & corrupt pod.
 

bearspakora

Well-Known Member
Doncaster is Liewell's gimp. It is utterly embarrassing he's still there laughing at the rest of Scottish football.
 

Harrogate Bluenose

Well-Known Member
lets think for a minute. we were warned about season ticket refunds for games not played and broadcasters wanting money back for games not shown if the league was called with no winners or relegation. Doncaster is a two faced ****
 

rangeral

Well-Known Member
This was posted last night on here about the terms of the extra deal and appears to have argeed by all 12 clubs

The working group is below

Broadcasting and Innovation (Chaired by Neil Doncaster)

NameClub / Organisation
James BisgroveCommercial & Marketing Director, Rangers
Dave CormackChairman, Aberdeen
Ron GordonChairman, Hibernian
David HamiltonScottish Government
Kerry KeenanHead of Marketing and Multimedia, Celtic
Kieran KoszaryExecutive Director, Falkirk
Gregg McEwanHead of Marketing & Commercial Operations, Kilmarnock
Rod McKenzieSPFL Legal Counsel
Chris RawlingsCommercial Director, Scottish FA
Andrew SinclairHead of Partnerships, SPFL
Duncan SmillieDirector, Partick Thistle

Terms of reference:

    1. Production
    2. Transmission methods
    3. Broadcast and content opportunities: online streaming (UK and overseas); associated payment platform(s)
    4. Virtual season tickets and other innovations
    5. Radio
    6. Club channels/broadcast partner interaction
    7. Blocked hours
 

SuperGers07

Well-Known Member
Not sure how they can dress that up as ratings wise, Rangers matches pull in substantial more viewers than Celtic.
 

Elder55

Active Member
lets think for a minute. we were warned about season ticket refunds for games not played and broadcasters wanting money back for games not shown if the league was called with no winners or relegation. Doncaster is a two faced ****
it was posted on here at the time of his ‘scaremongering’ that he had already done a deal with Sky to ‘lose’ the potential claim by factoring the outstanding monies into the next (this one) deal.
corrupt to the core and unfit for office.
 

Chocolateleftfoot

Well-Known Member
That's an interesting spin on it - you can't miss out on anything that was never going to be given in the first place.

It assumes that another 13 games per season would be worth 13*500K
Here's another way to spin it then. We've given away 7 million quids worth of our product and handed back another 1.5 million in cash, to cover a liability we were told would be avoided if the league was called as it is. Of course, there is still the liability due to BT, and we don't have anything to offer them.
 

Jeb

Well-Known Member
Latest from Bruce Archer



The new SPFL broadcasting deal with Sky Sports has been substantially devalued with additional matches added to the package for the first year as a sweetener to the broadcaster after the curtailment of the 2019/20 season, it can be revealed. It was announced this week that the new five-year partnership would see Sky show up to 48 games a season.

RELATED ARTICLES
But Express Sport understands the agreement with the SPFL will actually enable Sky Sports to show 61 games for the first year of the contract.
That works out at one extra match for each club, plus another extra one for Celtic for the unfurling of the flag game on their first home match of the season.
On the financial terms of the deal that would see each game’s value drop from £520,833 to £404,918, which will see Scottish clubs missing out on just over £7m.
And despite the SPFL insisting the deal is as publicly advertised, Express Sport has seen proof that the recommendation to clubs sent on May 29 included new proposals allowing Sky to broadcast five live matches from their home stadium, and six in the case of Celtic, an addition from the previously agreed four matches for each club.

This comes despite chief executive Neil Doncaster insisting the deal was an ‘excellent outcome’ and that it was ‘vital’ the 12 SPFL clubs approved the deal.
The need to renegotiate with Sky was due to the curtailment of the 2019/20 season, and the broadcaster being due around £5m in compensation for the games they didn’t show.
ADVERTISEMENT

SPFL chief Neil Doncaster announced the new Sky Sports deal this week (Image: PA)

That debt was renegotiated to £1.5m and will be spread over the five years of the deal at £300,000 a year, meaning Sky will now pay the SPFL clubs £24.7m each season.
But despite Sky offering to cut the debt by 70% on last season they have in fact got a far better deal for the next five years.
The BT Sport liability also remains a mystery that leaves the SPFL clubs in limbo as they begin preparations for the new season.
Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports.
“This agreement means that any liability for games not delivered during Season 2019/20 has now been settled, on terms that reflect Sky’s status as a committed partner and supporter of Scottish football.”
The new deal will allow Scottish clubs to stream home games to season ticket holders which will help them generate revenue while games are played behind closed doors.
TRENDING
ADVERTISEMENT



In most cases this has been greeted positively although some clubs face a battle getting the services up and running for fans.
St Mirren will join a host of clubs who rely on the services of Stream Digital, a video production company based in Livingston.
They are set to hold talks with the company but don’t foresee any issues due to the success the company has had with streaming for a number of other clubs including Celtic.
Hamilton are also understood to be pleased with the deal having only had one game outside of those against Rangers and Celtic last season shown on TV, meaning their 700 season ticket holders will get to watch the games from their homes until it is safe to return to stadiums.
Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said.
Leaves us open to sponsorship still. Should look onto getting sponsored by vaseline, at least then the donk could get a free supply. He must be going through tons at the moment with the amount hes getting shafted.
 

ekbear

Well-Known Member
" Along with the announcement of the new TV deal Doncaster said: “This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports. "

" Celtic chairman Peter Lawwell has praised Sky Sports for the new deal and the invention of the new virtual season tickets.
“This is an innovative and pragmatic solution to the challenges posed by COVID-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,” he said. "


Er ....
That jumped straight out at me aswell. Ffs they aren’t even trying now to hide Peter’s influence.
 

Jonzin

Well-Known Member
Did the SPFL think all the details of this deal would not be exposed or are they so arrogant that they didn’t care. Their statement gave the impression that it only cost the clubs £1.5million. A shower of absolute corrupt bassas.
 

bkerr72

Well-Known Member
Now we know why Doncaster is desperate for the money from the guy Hearts have brought to the table. Get him and the board members who voted in favour to feck.
 

Gazb1962

Well-Known Member
We ( Rangers ) should contact Sky ourselves and try for an exclusive contract for our home games.

Since live football started we have always been one of the biggest draws in the game and always will be.

Feck the rest of them.
 

rossco1690

Active Member
We really need to hear from the club soon in regards to what happens next with this debacle from our perspective.
 

Souness

Well-Known Member
We ( Rangers ) should contact Sky ourselves and try for an exclusive contract for our home games.

Since live football started we have always been one of the biggest draws in the game and always will be.

Feck the rest of them.
I don't think it's as simple as that.
 

jaws73

Well-Known Member
Official Ticketer
This was posted last night on here about the terms of the extra deal and appears to have argeed by all 12 clubs

The working group is below

Broadcasting and Innovation (Chaired by Neil Doncaster)

NameClub / Organisation
James BisgroveCommercial & Marketing Director, Rangers
Dave CormackChairman, Aberdeen
Ron GordonChairman, Hibernian
David HamiltonScottish Government
Kerry KeenanHead of Marketing and Multimedia, Celtic
Kieran KoszaryExecutive Director, Falkirk
Gregg McEwanHead of Marketing & Commercial Operations, Kilmarnock
Rod McKenzieSPFL Legal Counsel
Chris RawlingsCommercial Director, Scottish FA
Andrew SinclairHead of Partnerships, SPFL
Duncan SmillieDirector, Partick Thistle

Terms of reference:

    1. Production
    2. Transmission methods
    3. Broadcast and content opportunities: online streaming (UK and overseas); associated payment platform(s)
    4. Virtual season tickets and other innovations
    5. Radio
    6. Club channels/broadcast partner interaction
    7. Blocked hours
As I said last night - was it agreed by all twelve? Not so sure.

Why would Doncaster hide the truth about the Sky 'deal' if there was unanimity?

Doesn't smell right to me when the fact is Sky have obtained the equivalent of full compensation for 2019/20.
 

rangeral

Well-Known Member
As I said last night - was it agreed by all twelve? Not so sure.

Why would Doncaster hide the truth about the Sky 'deal' if there was unanimity?

Doesn't smell right to me when the fact is Sky have obtained the equivalent of full compensation for 2019/20.
Yeah might not be all 12 just checking the other thread about this and at least 8 needed to ok it
 

Captain Black

Well-Known Member
We ( Rangers ) should contact Sky ourselves and try for an exclusive contract for our home games.

Since live football started we have always been one of the biggest draws in the game and always will be.

Feck the rest of them.
If only this was possIble.
 

rangeral

Well-Known Member
We ( Rangers ) should contact Sky ourselves and try for an exclusive contract for our home games.

Since live football started we have always been one of the biggest draws in the game and always will be.

Feck the rest of them.
The broadcast rights belong to the League
 
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