I know in Spain some teams used to give away free programmes in the stadiums. It's certainly not as big culturally on the continent as it is in the UK.Are programmes a British thing?
I’ve been to games in Europe, Spain and Italy mainly, and it isn’t a thing. I can remember heading to the Stadio Olimpico in Rome for Lazio v Juve and asking my mate Pino where I could get a programme and he looked at me as if ‘what do you mean?’
Souvenirs for big games, cup finals and tournaments I kinda get, but in reality you are just making a donation to the club in essence aren’t you?