Premier League extends TV broadcast rights deal to 2025

TonySoprano

Well-Known Member
The Premier League has announced a three-year renewal of its deal with broadcasters "at the same overall value as the current arrangements".
 
Seems a strange way to word it. Wonder if they have had to give more games to keep the value the same.
 
Interesting.

Probably the first time a deal has been auctioned resulting in large increase in cash not happening.
 
Interesting.

Probably the first time a deal has been auctioned resulting in large increase in cash not happening.
The last renewal in 2018 saw a fall in the domestic rights price, that was covered by the increase in international rights though.
 
So it's basically exactly as now for another 4 years.

Sky with the majority, BT with Saturday lunchtimes and regular other slots, with Amazon Prime getting some too.

As it's the same again, surely the broadcasters have no justification in increasing subscriptions till 2025.
 
So it's basically exactly as now for another 4 years.

Sky with the majority, BT with Saturday lunchtimes and regular other slots, with Amazon Prime getting some too.

As it's the same again, surely the broadcasters have no justification in increasing subscriptions till 2025.
BT are moving the Saturday lunchtimes to Saturday night.
 
No, these were only changed as fans weren’t allowed into stadiums. Will revert back to no live 3pm games.

Disappointed with that. Showing the 3pm games isn't going to stop anyone going to games, especially after not being able to attend for a full season.
 
Why did the broadcasters agree to this? They could have got the rights for less

They could also have been outbid by potential new entrants to the market. These companies will favour a certain outcome over taking the chance of missing out a lot of the time.

It’s actually a smart (if slightly cynical) play from the PL as a way of staving off the impact of the saturation of the value of the rights for a few years.
 
Looks like the "EPL bubble is about to burst!" frenzy can be put on the shelf for another 3 years.
 
Why did the broadcasters agree to this? They could have got the rights for less
From the link

The proposed Exclusion Order would allow an agreement for your current domestic broadcast packages to roll over on the same commercial and license terms to the existing rights holders. This would entail live and non-live broadcasting agreements with Sky, BT, Amazon and the BBC. You have assured the Government that the current agreement holders are content with this approach.

it appears all 4 rightsholders were happy to accept it
 
Why did the broadcasters agree to this? They could have got the rights for less
Security probably. There's also the spectre of the likes of DAZN on the horizon. Another 3 years of everything staying the same allows a bit of evaluation on both sides.
 
From the link

The proposed Exclusion Order would allow an agreement for your current domestic broadcast packages to roll over on the same commercial and license terms to the existing rights holders. This would entail live and non-live broadcasting agreements with Sky, BT, Amazon and the BBC. You have assured the Government that the current agreement holders are content with this approach.

it appears all 4 rightsholders were happy to accept it
That’s what I’m asking though, why are they happy to pay the same when they could potentially pay less?
 
They could also have been outbid by potential new entrants to the market. These companies will favour a certain outcome over taking the chance of missing out a lot of the time.

It’s actually a smart (if slightly cynical) play from the PL as a way of staving off the impact of the saturation of the value of the rights for a few years.
Security probably. There's also the spectre of the likes of DAZN on the horizon. Another 3 years of everything staying the same allows a bit of evaluation on both sides.
If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.
 
If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.
Yeh, get that point. However it's probably a little early for the likes of DAZN to get fully involved, especially with a streaming only platform at present. We've seen before when ambitious newcomers go baw deep on sports rights (Setanta in Scotland, ITV Digital with the EFL) and it goes to pot. EPL have an established relationship with Sky in particular, and know that Sky and BT can provide the output no worries. Another 3 years of guaranteed revenue for the EPL and no increase in costs for the broadcasters lets everyone take stock and plan their next move. Already well documented that BT want to sell off at least parts of BT Sport to concentrate on Broadband, and Sky have invested heavily in their own content as well as Broadband and Mobile, so this kicks the sports rights can down the road a bit.
 
If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.

I expect in that regard the EPL will have done their homework and probably have a decent idea about the prospects of new entrants to the market and it maybe suits them to roll it over.

It’s certainly an interesting approach.
 
That’s what I’m asking though, why are they happy to pay the same when they could potentially pay less?
It is interesting how it come about clearly each of 4 are ok with it within their own business model as they get at a set price
 
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