I see suggestions that it's a lack of promotion / advertising why they don't play Rangers Lotto? Some even saying they haven't heard of Rangers Lotto before. The game has been in existence since 1994 when Hugh Adam changed Rangers Pools to our current Lotto format. He was right to do so. Hugh was a very clever and shrewd businessman.
I could type out every piece of promotion that I've launched during the last 16 years but most would lose interest after the first 100 activities. We've sent mass emails a number of times. Collectively the fans reached is in the millions, the hundreds of thousands of fans registered to the club twitter and Facebook accounts have been sent countless messages. We've handed out thousands of leaflets on matchdays. We've sent targeted mailings to hundreds of thousands of fans. We recently sent personalised mailings to 332 RSCs (11 signed up). We had a Tick Box on last year's ST Renewals Form (31 fans ticked it).
We've had 48 sheet (giant) billboard Ads, we've advertised on radio, in newspapers, on blogs. We have adverts on the jumbotron screens before KO and at HT. We have adverts on the electronic billboards throughout games ….. I could go on.
We're trailing the other side of Glasgow by roughly £8k per week. If we're comfortable with that then fine. If £1 a week isn't an option for you then of course it's fine. However if you can afford £1 a week and are not playing and supporting our future can I ask why? A third of a pint. We give away over £300,000 in prize money each year so you could win some cash.
Please call us on 0141 427 4914 & you'll be signed up in 1min ....... £1 and 1min to help support our future. I want to give the club £5m cheques every year. With all of us pulling together we can do exactly that. I need your help though.
No apologies for repeating that Celtic are beating us by £8k per week.