Ready For A Revolution - New Club Crest

[Hugo Baws]

i understand folk preferring the previous version but to say the new one it shit is rather extreme. It's a small tweak on an existing design. If you hate the new one so much chances are you didn't like the old one that much (or just over reacting just a tad)

We have obviously got some rebranding folk in and one of the things any decent graphic designer will do is standardise all fonts and colours. Seeing as we are relaunching the website this gives them the opportunity to look into everything that's Rangers branded. Its what happens these days.

Going by some of the posts in here. Clearly alot of the posters are Graphic Designers (not) since they know better. Think someone who works with typefaces all day will have a pretty good idea what they are doing.

 

[Johansen]

All about opinions obviously but I prefer to remain with the traditional.

 

[snoopyboymason]

Is the app available yet ?

 

[Its-Sebo]

From childish name calling to the moral high ground in three posts, your journey to self discovery has inspired me. I like the badge now

Thank fück, will give all our ears peace.

(am I allowed to swear? please don't tell admin)

 

[.k.k.]

Nothing wrong with it, we'll get used to it.

 

[Sir Sasa Papac]

Thank fück, will give all our ears peace.

(am I allowed to swear? please don't tell admin)

Subverting the banned words by using accents is against the rules
Maybe you could just try not being a tit. Might work

 

[Bristol_bnose3]

I doubt there is a social group less mentally equipped to deal with change than the Rangers Support (or certainly the vocal online element).

 

[Johansen]

It's a badge from 1959, mate. If you can't undersatnd why it's no longer in use then perhaps this will be of interest to you.

It's a badge from 1959, mate. If you can't undersatnd why it's no longer in use then perhaps this will be of interest to you.

I know fine well what era it's from, having been at my first game in 1959. Doesn't matter what era it's from it epitomises the traditions of the club ,imo. If you don't agree with that then too bad.

 

[Blue Tack]

Club are going for it with social media,all over FB “Our crest. Our city” & Glasgow is Blue

Loving it ,and about time we were well on the front foot with this type of thing .

 

[Its-Sebo]

Of course there's an emotional connection, but I genuinely think the updated one looks much worse from a design point. I'm all for change if there's improvement (and yes, it's all subjective as with anything), but other than the more detailed lion, the rest of it just looks amateur and tacky in my honest opinion.

The ball loses detail with that solid blue block with the 'Ready' in it, the Football Club text spacing is too close together leaving horrible big white gaps either side, the inner circle is gone, and it just all looks so basic.

Is it something to be raging over? Probably not, but it does quite annoy me that it looks worse than it did.

Fair enough – I'd be interested to see if you still felt as strongly about those details in a few weeks or if it's part of the initial shock factor.

It's incredibly difficult to perfectly balance so many elements inside a crest but I think they've done a good job – the "Rangers Football Club" text definitely feels more awkward in the previous version.

 

[Blue Tack]

Admin, any chance we can ban people who use triggered without irony when referring to debates with fellow fans on a Rangers forum?

Jesus Christ LOL

 

[Its-Sebo]

I doubt there is a social group less mentally equipped to deal with change than the Rangers Support (or certainly the vocal online element).

I bet (or at least hope) it would be the same on every club's forum!

 

[Sir Sasa Papac]

Jesus Christ LOL

It was a joke. But the underlying point remains, silencing different opinion by labelling people “triggered“ is garbage patter which belongs on the cespit which is twitter. We are all rangers fans

 

[Ibrox Aggro]

Like it.

Someone, mentioned 'cleaning up' / modernising the badge on a thread a couple of weeks back. Was that sheer coincidence, someone from inside the club with an FF login sending out feelers, or someone contracted to do it getting some market feedback?

No reason for asking, other than sheer nosiness.

It just looks like any generic football badge now . Think chelseas Chelsea's modernisation of there badge. A 10 year looks as if they have done it.. .. our club crest badge is unique.. keep it the way it is..

 

[Johansen]

yes we've had it a while but it isn't even original. No doubt there was uproar in 1959.

The arguments back then kept me awake at night and I had school in the morning

 

[Its-Sebo]

Subverting the banned words by using accents is against the rules
Maybe you could just try not being a tit. Might work

Against what rules?! That's me fücked now

 

[Ibrox Aggro]

The fact that some fans would like our players clean shaving, wearing club suits on flights and get uppity at the colour of the managers footwear, then a change in badge isn't going to go down well.

If the club can't make changes and move with the times then we will not progress.

Move with the times,, how is making the badge look like a badge from fifa19 progress
As for the clean shaving and suits, if it was good enough for struth,waddell, wallace etc it should be good enough now

 

[Danger Zone]

Behave yersels the pair of you.

The sexual tension is off the radar

 

[Sam English]

Very simple adjustment.

Thumbs up from me.

 

[House]

Is it just me or is the Rangers font slightly too big?

Would much rather revert to the classic one.

 

[Bouncebackability]

I think the accompanying video does a good job to show that our badge has evolved throughout our history. (As has our crest)

We haven’t ripped up our one and only badge and created a brand new logo, it’s a simple rebranding, the latest in the evolution. It won’t stop here there will be more designs in decades to come.

 

[Its-Sebo]

The sexual tension is off the radar

Don't you start

 

[Miko]

This 30min video explaining the background to todays branding refresh is really good and gives a perspective on what the marketing dept are trying to achieve. I think it looks terrific.

 

[Danger Zone]

Don't you start

I thought rather than get involved in the barneys I’d have a wee go at being a mediator

 

[LD5]

Some of yous must have pretty simple lives if that badge is actually enough to make you raging.

 

[CRAIG1873]

My ocd is kicking in with those red and white bands not being central

Better?

 

[Jimmy Jazz]

Some like it. Some don't like it. Some are raging. Some are raging at people being raging.

Never a dull moment.

 

[SecondBestIsNothing]

This 30min video explaining the background to todays branding refresh is really good and gives a perspective on what the marketing dept are trying to achieve. I think it looks terrific.

The overall branding is very good. I don’t think the marketing manager added much as both her and Bisgrove covered the same points but it’s good to know that there is some fan engagement. The website looks brilliant and I do like the typeface and other designs but as someone who does enjoy logos and designing I just find the text, like many others, to be too dominant.

 

[Monster]

I like the one we had better but I'm not raging about it. Must be a practical reason for this.

 

[Punpun]

Better?

Better

 

[Leo_Ger]

A lot of people on this thread needing to go away and open a can of juice.

 

[Gardy Loyal]

Was a bit of a shock but it’s growing on me already.

 

[jay662]

Loved the video, overall it looks sharper. I like it

 

[DazRFC]

Better

 

[Stewrfc]

Looks good if you ask me. Not uncommon for major clubs to tweak their badge.

Think it's exactly right for 2020

 

[tottie beck]

What’s wrong with the people in charge right now? They seem obsessed with commercialism. They’ll sell anything that’s not nailed down to a sponsor and now this. Why change something that’s stood the rest of time, especially for something that looks like it was drawn by a 5 yr old. The original crest was much more subtle. This new typeface is awful and the line on the ball are far too wide.

Getit sorted Rangers and stop messing with tradition

 

[dublinbluenose]

Watching the video shows how much detail went into the producing the new look crest.interestingly they went back and looked at previous ready crests and the lion part is more in keeping with the early crests

 

[Ibroxmassive]

If you want a good look at what the difference between a modern badge and an older one is online nowadays, have a look at the Rangers Twitter and compare it to Aberdeen’s. Night and day.

 

[1690]

I like it. I'll miss the old one as it was my generation's, but here's to a successful 30 years with this one.

Plus the new lion looks more fierce.

 

[Steviecool]

I absolutely love it! Have only really seen negative chat though, don’t get it.

 

[tottie beck]

Is it just me or is the Rangers font slightly too big?

Would much rather revert to the classic one.

It’s a different font and the position of it has changed. It used to wrap around the lion from left to right, now it starts at the top. They’ve completely destroyed the symmetry of it

 

[GovanFront4]

Move with the times,, how is making the badge look like a badge from fifa19 progress
As for the clean shaving and suits, if it was good enough for struth,waddell, wallace etc it should be good enough now

So was going out after games and getting bladdered. Is that good enough now? Players change, attitudes change, styles change and the power players hold has changed massively.

Ajax, Juve, Chelsea have all changed parts and I would say they are amongst the most progressive clubs in Europe when it comes to branding and marketing.

 

[Brother Crockett]

Sorry if this has been said before, but the spaces at 3 and 9 'o' clock look like they are being cleared for 1872 and 2022

 

[UnionCruiser72]

What’s wrong with the people in charge right now? They seem obsessed with commercialism. They’ll sell anything that’s not nailed down to a sponsor and now this. Why change something that’s stood the rest of time, especially for something that looks like it was drawn by a 5 yr old. The original crest was much more subtle. This new typeface is awful and the line on the ball are far too wide.

Getit sorted Rangers and stop messing with tradition

What you on about ‘stood the rest of time’ and ‘tradition’ ?

The Badge we just replaced was only 29 years old and made in 1991.

 

[tottie beck]

The overall branding is very good. I don’t think the marketing manager added much as both her and Bisgrove covered the same points but it’s good to know that there is some fan engagement. The website looks brilliant and I do like the typeface and other designs but as someone who does enjoy logos and designing I just find the text, like many others, to be too dominant.

The “new” website is a bog standard Wordpress design. Not a fan of Bisgrove and his constant “branding” in search of £££

 

[temperance]

Yeah, I like it.

 

[Rangerista]

Vertical Lines off centre - nah!

It's clearly inferred that there's a blue stripe there, hence the red and white stripes appearing to be off centre. It's eye catching, so it works.

 

[tottie beck]

What you on about ‘stood the rest of time’ and ‘tradition’ ?

The Badge we just replaced was only 29 years old and made in 1991.

30 years isn’t a length of time? The basic design itself goes back as long as I can remember and each time they “tweek” it is gets further removed from the original. Changing the font to something modern is a direct attack on tradition and position of the words effects the whole balance of the crest

 

[Pablo Escobar]

I absolutely love the new badge and all this digital stuff to be the best you have to have all of this stuff the club are doing now.

 

[SecondBestIsNothing]

The “new” website is a bog standard Wordpress design. Not a fan of Bisgrove and his constant “branding” in search of £££

You probably know more than me because I’m trying to build a site right now and I’m dreadful at it