Ready For A Revolution - New Club Crest

30 years isn’t a length of time? The basic design itself goes back as long as I can remember and each time they “tweek” it is gets further removed from the original. Changing the font to something modern is a direct attack on tradition and position of the words effects the whole balance of the crest

Well it’s only a 1/5th of Rangers entire history so not as long as you’ve made out.

That specific badge was made for commercial reasons and we are one of the very few in the world to have two different official badges.

These type of things get naturally tweaked over the ages as time goes on.
 
Better?
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Thank you sir, I can stop pulling out what little remains of my hair.
 
So was going out after games and getting bladdered. Is that good enough now? Players change, attitudes change, styles change and the power players hold has changed massively.

Ajax, Juve, Chelsea have all changed parts and I would say they are amongst the most progressive clubs in Europe when it comes to branding and marketing.
Juve badge wasnt recieved well atall with there support . ,chelsea changed there badge back in 1986 to the chelsea collection one and it was horrendous and slated.. im nor raging atall, just disapointed are people not allowed to be disapointed..
 
So, I can't get too excited but there a few aspects I like.

1/ Rangers on top
2/ The lion actually looks like a lion again- especially digitally it looked like a blob before
3/ "Rangers blue" has been something I've been banging on about since I found out there was a "Barbie pink"
4/ I like the font - it's classy and somewhat traditional but still new. Where can I download it. I need it as my default on everything I write from now on.
5/ I think it'll print better and be easier to read when compressed/ reproduced digitally

Only slight downside as mentioned is the spacing between football and club.
 
Just watched the 30min RTV package on the evolution of the brand and it's very impressive.

Happy to see some of the professionals they used to work on the project were Rangers fans, the boy that done the typography was very impressive with how he use the history to come up with a font that was unique to Rangers, loved it.
 
Having stared it this for the best part of now four hours and watched the videos with the interviews of the creators and seeing how much thought has gone into this , I’m on board .

Isn’t it fantastic we are now at a place where we are employing calligraphers ( and he’s a bluenose ) to design our very own Rangers font ? Think back 8 years to where we were .

This is great news and I am excited to see how the new website works when fully operational with RTV
 
Just watched the 30min RTV package on the evolution of the brand and it's very impressive.

Happy to see some of the professionals they used to work on the project were Rangers fans, the boy that done the typography was very impressive with how he use the history to come up with a font that was unique to Rangers, loved it.

I absolutely loved that boys interview . Is it typography I called it calligraphy I think:))
 
What’s wrong with the people in charge right now? They seem obsessed with commercialism. They’ll sell anything that’s not nailed down to a sponsor and now this. Why change something that’s stood the rest of time, especially for something that looks like it was drawn by a 5 yr old. The original crest was much more subtle. This new typeface is awful and the line on the ball are far too wide.

Getit sorted Rangers and stop messing with tradition

I agree. Stop trying to, like, run the football club responsibly Rangers!!!
 
I think the accompanying video does a good job to show that our badge has evolved throughout our history. (As has our crest)

We haven’t ripped up our one and only badge and created a brand new logo, it’s a simple rebranding, the latest in the evolution. It won’t stop here there will be more designs in decades to come.
I'm sure there have been other versions that haven't been shown. I'm sure the first version I had on my bedroom nameplate back in the 70s had an old brown ball, and I think some of the text might have been red
 
Wouldn’t it have been the perfect time to incorporate our 1872 founding date in the crest? I just don’t understand why this is not highlighted.
 
Juve badge wasnt recieved well atall with there support . ,chelsea changed there badge back in 1986 to the chelsea collection one and it was horrendous and slated.. im nor raging atall, just disapointed are people not allowed to be disapointed..

Of course mate, it's a discussion forum after all. But I do think that there is a fine line between traditional in a sense that we remember our history, and to the point where we are scared for the club to move forward.
 
I am not sure what the point is and what it gets us but it’s close enough to the old badge that I’m not particularly bothered.
 
I quite like it.

The launch of it has been pretty impressive & the marketing team certainly seem to be a step up from anything we've had previously for a long time.
 
I'm generally a traditionalist when it comes to things like this and I'd be raging if we changed our club crest beyond recognition, but it's just a very subtle update. A touch up of a classic crest and it looks perfect now.
Really well done. Lion looks better, font is perfect, centered Rangers at the top. 10/10.
 
If this is a taster of what the new season is like, just kill me now.

5 min into the aberdoom game and 2 up. That's shite Gerrard, why isn't so and so playing! Why we playing with those socks - a disgrace, sack the board! I wank dugs! Etc

A couple of minor changes and the only thing missing in the thread is someone saying that until its changed back they won't be at Ibrox again.
 
Not sure there was a need to change it, preferred the previous crest. This one looks really cheap in my opinion.
 
The one used when the club was formed or one of the many different versions we used through the years?
We've only had 4 inc this new variant so not that many tbf - which kinda points towards so many being shocked and a little upset... give it a few months tho and nobody will care, the crest still incorporates everything that makes our crest great.
 
If this is a taster of what the new season is like, just kill me now.

5 min into the aberdoom game and 2 up. That's shite Gerrard, why isn't so and so playing! Why we playing with those socks - a disgrace, sack the board! I wank dugs! Etc

A couple of minor changes and the only thing missing in the thread is someone saying that until its changed back they won't be at Ibrox again.
Why the need to change it?
 
Really like it, only issue is the spacing between football and club, just needs to be moved over a bawhair
 
Always amazed at the amount of folk who’s default position on everything is “shite”.

Indeed. You only have to look at the reply directly below yours. It makes this place incredibly tiresome a lot of the time, sadly.

As for the crest - I really like it. Cleaner, bolder, a bit sexier. Well done Rangers' marketing gurus.
 
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