If we don't get European football (at the very least the group stages, I don't care what happens after that) we will not have money needed to mount an actual title challenge in the second half of the season. It's not rocket science.
We all know it's not the same money as in the CL but it's money we desperately need to continue to build up the team and club. Or have you forgotten that we're still partially going thanks to loans from directors ?
Very much appreciate where you’re coming from on this, but unless we get another 3/4 first team quality players then this squad isn’t capable of fighting on four fronts again.
I keep saying it, but I’d be amazed if Gerrard hasn’t totally blown away the financial expectations set on him with a group stage and a L16 showing in the last two years - with us now having actual real money from the kit deal and MyGers, as well as the lack of ticket revenue, this could be the one season we get away with it.
The bottom line for me is that Gerrard needs to pick his priority here, otherwise we’re facing another collapse mid-season without a handful of players coming in, and I don’t see that happening personally.