As you observe the inter web is hardly new, Im close to 65 and regard my self as moderately computer literate, its been business tool for me since 1982/3.See now you're just stereotyping.
Older people aren't going to be using the Internet or fan media?
The Internet has been a part of daily life since the 90s. The vast majority of people have had the Web and some form of computers around for the majority of their lives.
Let's flip your question though, how many fans do you think we have gained through media coverage of us in the last 20 years?
I've zero interest in engaging in SM albeit I'm here and subscribe to H&H.