But we're not aiming to maintain this revenue base forever, because otherwise we'd operate at a permanent disadvantage to Celtic and would win less titles than them over the long run.
Our intention is to get into exactly the same position as they are now. Run at a loss and either sell a player, make the CL or have the cash to sustain it.
From a high level, we are adopting their approach of buy low, sell high, I do agree.
However I don’t see us going anywhere close to their salary level player wise. We have improved our squad depth really well, but reduced it in size, so our costs shouldn’t have increased too much ?
And of course Lawwell & his cohorts are taking bigger salaries that our ‘Management’, such as Robertson too.