What is happening just recently the Club are by passing the Media and going direct through RFC News, or to Fanzines, take a look at Hagi, FF, Patreon Etc had interviews. We can now by pass the Media and give them the Two Fingers, another reason why they only right Negative Issues.
The club’s really only dipping it’s toe in the water, though.
It has to bypass the mainstream media by developing its own. Essentially, the aim should be that Rangers fans - and others - click on official and affiliated sites and blogs for news and commentary that are not solely restricted to on-the-field matters before they even consider looking at the Record, Sun, Herald, etc. Online radio should be used to counter and challenge BBC agenda-setting, particularly on a Saturday afternoon.
Celtic don’t need to consider this as they have the MSM stitched up.
Rangers most definitely do because the club and support are arguably in a unique position in world football due to the level of political and cultural marginalisation we endure in Scotland.
Take the recent shenanigans with the SPFL as an example. Now, it is clear that some planning had gone into the club’s original PR strategy. But then it all petered out. Doncaster was given free rein on Radio Scotland to come out with lies and half-truths that weren’t challenged. As matters stand, it looks like we have been outmanoeuvred.
We have to get away from the idea that official statements significantly change anything. They are useful but they can be quickly drowned out by ’noise’. You have to keep the pressure up with material you influence or control. By encouraging associated outlets you can be proactive.
’Sectarianism’ is another example where the club has failed to recognise the reality that there has always been a political angle in using the issue to single out Rangers for demonisation.