What will the death of print media mean for the publications that constantly attack us?

Gheorghe_Hagi

Well-Known Member
A lot has been made of the dwindling sales figures of rags like the Record, which is obviously great to see. But will this actually signal the end of these organisations? How much of their income nowadays actually comes from paper sales versus online advertising revenue?

I'm not sure I'm convinced that the end of newspapers will deter the kind of nonsense we saw in the Mail today. If possible their articles might get even more outlandish as they up the clickbait factor to get website hits.

Happy to be told otherwise though!
 
They haven't had much from the club since lockdown, however this hasn't stopped them, they either lift information from our website or get stories from ex players. They will continue to rake up non stories about us to their own agenda.
Who cares, we are the famous Glasgow Rangers, no one likes us, we don't care, you know the rest guys.
 
Print media are certainly not newspapers that actually have news in them, that boat sailed a long time ago.

They are opinion pieces and adverts.

No chance of a metaphorical ventilator for them, they failed to evolve and like millions of other entities that had a specialist niche role they are doomed to go extinct.
 
If printed media is regulated cough, cough, what the hell do you think the online stuff will be like.
Morons like Jackson taking money directly from Celtc and putting all sorts out there.
 
A lot has been made of the dwindling sales figures of rags like the Record, which is obviously great to see. But will this actually signal the end of these organisations? How much of their income nowadays actually comes from paper sales versus online advertising revenue?

I'm not sure I'm convinced that the end of newspapers will deter the kind of nonsense we saw in the Mail today. If possible their articles might get even more outlandish as they up the clickbait factor to get website hits.

Happy to be told otherwise though!

Nothing, as long as guys continue to link to it on this website and take great pride in doing so.

Do people not realise that newspapers are just going through an unprecedented period of change and that they will continue to live online?

The Sun, The Record, The Herald - they're not disappearing. They're just migrating online.

Once people start to understand this many of the posts on the "Death of Newspaper" threads will start to become less celebatory.
 
To be honest, I've been reading in here for years how The Record was just about to go bust. So we just ignore all their Rangers hating bias, let them get on with it while our strategy is to ask fans to help starve them to death.
We ignore them, we don't talk to BBC Scotland, we just laugh at the bias of Radio Clyde, and we should all live in a nice clean Rangers loving bubble getting news from our official sources and laughing while all those haters join the dole.
I personally think the Club1872 stance on the papers, and the club stance on Radio Scotland has done nothing to help the club, and in fact our enemies enjoy it.

As a strategy it doesn't work. It's just another form of dignified silence. I know it's an unpopular and minority view, but ignoring enemies just gives them free reign. It would be time consuming, probably expensive and might not work either, but I prefer a strategy where we actively challenge every negative story and look to get repeat liars sacked.
Out Hollicom them. Set the narrative instead of reacting to it. Know what your enemy is doing.

They will always hate us so try to make them fear us. Because right now they see us as a weak laughing stock and easy target.
 
I get where you're coming from but I was more of a fck them out of business mode.

You are singing to my soul.

But until we have leadership driving us on from the top of the marble staircase we are kidding ourselves on.

I realise the people who have came in have had to steady this ship first and foremost.

We need to take it onto the next phase.

Media wise, has to be part of that drive.
 
I personally believe that WE need to start to focus on the liars that call themselves "Reporters"

Be in no doubt that once the Printed Media goes these scum will simply try to move over to the electronic platforms.

Any and every Lie must be challenged as "fake news" - and more interest needs to be paid to their offline activities, who are their sources, who are they the mouthpiece of.

And especially what skeletons are they trying to hide, this lowlife gutterpress deserve zero respect and need to be treated as such. If they are open to Blackmail by our enemy in order to attacj us then we need to shine the light into their dark corners.

Consider the lack of desire to expose the abuse surrounding the Paedo Dome, wonder how many "journos" may have attended events hosted but Covid FC officials etc - Easy to fix up a date for the night no matter the gender preference or age ? A certain Letchie wouldn't need to advertise ?

These feckers KNOW what the real stories are - what we need to do is expose not only what they know, but why they chose not to expose it.

Need a Wikileaks for "Scottish Jounralism"

Because be sure THEY wont stop their hatred of us
 
To be honest, I've been reading in here for years how The Record was just about to go bust. So we just ignore all their Rangers hating bias, let them get on with it while our strategy is to ask fans to help starve them to death.
We ignore them, we don't talk to BBC Scotland, we just laugh at the bias of Radio Clyde, and we should all live in a nice clean Rangers loving bubble getting news from our official sources and laughing while all those haters join the dole.
I personally think the Club1872 stance on the papers, and the club stance on Radio Scotland has done nothing to help the club, and in fact our enemies enjoy it.

As a strategy it doesn't work. It's just another form of dignified silence. I know it's an unpopular and minority view, but ignoring enemies just gives them free reign. It would be time consuming, probably expensive and might not work either, but I prefer a strategy where we actively challenge every negative story and look to get repeat liars sacked.
Out Hollicom them. Set the narrative instead of reacting to it. Know what your enemy is doing.

They will always hate us so try to make them fear us. Because right now they see us as a weak laughing stock and easy target.

You can't argue with this.

Rangers PR starts and ends with the values of the people running the club itself.

You are either in it or you ain't.
 
It will mean idiot Rangers fans , my old Da being one, won't be able to purchase that mentally challenged rag.
It genuinely astounds me that Rangers supporters still actually buy it and the Scottish Sun amongst others.
Baffling!!
 
massive bender like when slaves direct or ashley goes bust or any other spiv is found to have lost everything :)
 
The only written paper worth the money is the metro, i can't believe in this digital age people are still buying this drivel. Buy a union jack lotto instead.
 
They will find other strategies. Social media is the most likely option. We live in the era of the sound byte where complex issues are reduced to one-liners and are misrepresented in the process. False truths will be perpetuated on Twitter, Facebook, podcasts, and blogs, the last two being where most of the sports writers will end up.

We need to be alert to the change and the club should be looking to those media as the future. Fan media is the role model going forward and the club is starting to make good strides in that direction with the recent Castore deal and Hagi signing. Rangers fans should be sticking to the likes of the club website, RTV, Club1872, FF, H&H, Four Lads, Aye Ready, Gersnet, and other similar outlets for their information.

The club could also perhaps think about liaising with supporters groups to set up a team of monitors to watch social media and challenge ‘false truths’ about our club. It’s not my cup of tea but I’m sure many would enjoy spending their time on the likes of Twitter defending Rangers.
 
It will mean idiot Rangers fans , my old Da being one, won't be able to purchase that mentally challenged rag.
It genuinely astounds me that Rangers supporters still actually buy it and the Scottish Sun amongst others.
Baffling!!
Don’t be too hard on the old boy mate. Old habits die hard. Like me he probably grew up in an era when the media was more simple and people like Media Strategists didn’t exist. I only became enlightened to it because my job brought me in contact with them. Keep playing him the likes of H&H, and Four Lads whenever you visit and he’ll soon become addicted and realize the redtops for what they are.
 
Nothing. They are already websites who print a paper rather than newspapers with a website. They will just stop the paper and continue with the website sooner or later. There's no point in moaning, they will always be there.
 
A lot has been made of the dwindling sales figures of rags like the Record, which is obviously great to see. But will this actually signal the end of these organisations? How much of their income nowadays actually comes from paper sales versus online advertising revenue?

I'm not sure I'm convinced that the end of newspapers will deter the kind of nonsense we saw in the Mail today. If possible their articles might get even more outlandish as they up the clickbait factor to get website hits.

Happy to be told otherwise though!
As far as 'our haters' go the MSM is pretty much an irrelevance and has been for years. These days anyone with a blog or a twitter account is now a journo, an analyst or a commentator and both Sellick fans and ScotNuts are more ardent social media users than we are - especially when it comes to spreading their message of hate.

On social media I tend to post about Rangers. However, on pretty-much every Rangers article or video there will be Celticy fandans posting there too and this is the real battleground: Not one big anti-Rangers article in the Record or Mail or wherever but many tens of thousands of obsessed mutants making their pathetic wee snide comments.

They are an absolute cancer.
 
I can only hope the precious few amongst them realise there IS a market there.

We live in the country with the most football attendees per population than any other, a country whose appetite for the game and discussing it goes far beyond your average football fan.

The previous circulation figures for the Record prove the numbers are there and I like many others I’m sure, still to this day read a newspaper backwards.

You will never tell me the market in this country doesn’t exist for a £2-4 weekly, probably released on a Sunday, with long form articles, past pieces and discussion columns-no ex player mouthpieces allowed (probably accompanied by an online forum where shite isn’t tolerated).

No agendas, intelligent writing and no fucking soap operas.
There are talented writers in this country stifled by their environment and corporate instruction.

Maybe they can get together and save themselves and provide a product a large section of the population has been crying out for for the thick end of 30 years.
 
A lot of good posts and points but until our club make an example and it must be A big name then nothing will change,they all actually think before they go on air or to print ach they don't do anything that hurts us.
 
When newspapers write about Rangers its to get a reaction, and that reaction is usually negative. Its always negative opinion pieces, so why would I continually buy a paper to read someone slagging off Rangers?
 
I bought the Sunday Telegraph a few weeks ago, literally bugger all in it.
 
The Sun, The Record, The Herald - they're not disappearing. They're just migrating online.

Once people start to understand this many of the posts on the "Death of Newspaper" threads will start to become less celebatory.

This is my concern. I'm still not entirely sure that the message has got through yet that every time we click on their website to see the latest "Rangers = bad" article to copy and paste it on here is exactly what they want.
 
This is my concern. I'm still not entirely sure that the message has got through yet that every time we click on their website to see the latest "Rangers = bad" article to copy and paste it on here is exactly what they want.
Do not agree my friend - we will become inclusive (as has been shown with the Hagi signing this week) and starve them of any exclusives. They will then be left with opinion pieces from Sutton, Hartson and Stewart which will diminish in value. In 5 years people will read what is interesting to them rather than a publication.
 
It won't be the end. People will still buy the print and they'll continue to 'print' nonsense online as people read it.
 
Do not agree my friend - we will become inclusive (as has been shown with the Hagi signing this week) and starve them of any exclusives. They will then be left with opinion pieces from Sutton, Hartson and Stewart which will diminish in value. In 5 years people will read what is interesting to them rather than a publication.

That doesn't really matter, though. The moment that Hagi is signed the media report on it. There's the initial drop of the story but after it's up for grabs.
 
Do not agree my friend - we will become inclusive (as has been shown with the Hagi signing this week) and starve them of any exclusives. They will then be left with opinion pieces from Sutton, Hartson and Stewart which will diminish in value. In 5 years people will read what is interesting to them rather than a publication.

But people still read that stuff online. There's a new troll job on Rangers every day and people always bite, click on the Record of Sun website and then share it on here rather than just ignoring it. A click is a click to these websites whether they're doing it because they enjoy reading it or because they want to share it and say "look at this shite".
 
The Herald relies a lot on its property section.

I'm not sure there's a future in red-tops online.


Surely the club must realise there's a growing vacuum here and build up our own media.
I doubt it carries as much weight now with Rightmove and Zoopla being the go to places for a house search.
 
But people still read that stuff online. There's a new troll job on Rangers every day and people always bite, click on the Record of Sun website and then share it on here rather than just ignoring it. A click is a click to these websites whether they're doing it because they enjoy reading it or because they want to share it and say "look at this shite".

Telling all Rangers fans not to read articles online about the club is like telling fans to boycott matches at the grounds of teams who openly hate us. It won't work, and frankly as a strategy to deal with anti Rangers media organisations it's pathetically inadequate.
As football fans, we have a right to expect impartial, truthful and even handed treatment for our club. The club shouldn't just expect that, it should loudly and forcibly demand it.
All this "don't click and wait for them to die" is like fighting a war with a pea shooter against an army with tanks.
The only way we will start to reverse the constant demonisation and agenda driven lies is for the club to have the balls to confront it. Get our club reps bombarding Radio Scotland, get us on their programmes as often as possible giving our side, threaten papers with legal action, complain to the press regulators every single time we get unfair coverage, look to get repeat offenders sacked.
It has to come from Rangers, and it has to be every day of every week so the media know we will not allow them free hits at us any more.
Putting any kind of blame on fans for having the cheek to want to read stuff about Rangers misses the point spectacularly and our current tactic of ignoring and boycotting is exactly what our media enemies want us to keep pushing. Because it lets them just carry on doing the same as now.
 
To be honest, I've been reading in here for years how The Record was just about to go bust. So we just ignore all their Rangers hating bias, let them get on with it while our strategy is to ask fans to help starve them to death.
We ignore them, we don't talk to BBC Scotland, we just laugh at the bias of Radio Clyde, and we should all live in a nice clean Rangers loving bubble getting news from our official sources and laughing while all those haters join the dole.
I personally think the Club1872 stance on the papers, and the club stance on Radio Scotland has done nothing to help the club, and in fact our enemies enjoy it.

As a strategy it doesn't work. It's just another form of dignified silence. I know it's an unpopular and minority view, but ignoring enemies just gives them free reign. It would be time consuming, probably expensive and might not work either, but I prefer a strategy where we actively challenge every negative story and look to get repeat liars sacked.
Out Hollicom them. Set the narrative instead of reacting to it. Know what your enemy is doing.

They will always hate us so try to make them fear us. Because right now they see us as a weak laughing stock and easy target.
You are quite correct in pointing out that the current strategy is not working and it is not in any way unreasonable to suggest an alternative approach. I genuinely don’t believe that anything that our club can either say or do is likely to be effective while there remains individuals at most media agencies, whose hatred for Rangers is so deep. I openly confess to be in the no one likes us, we don’t care camp, as the haters and that must include some at senior management level, are hurting their own organisations more heavily than damaging Rangers business profile.
 
Truthfully I think they might actually get worse over time when they become digital only.

Over the next 5-10 years print media will start to be slowly phased out in favour of the clickbait online subscriptions.

They’ll do anything to grab attention so advertising can be sold we’ve already started to see that with some of the nonsense the online additions pass off as news.
 
Stopped buying a newspaper probably 10 years ago when I joined twitter. By the time you read it in a paper it was yesterday's news
 
I've blocked the rags off my phone the only stories I see are on here, really doesn't concern me about all the lies it only serves to strengthen my support for Rangers ignore them and let them die.
 
They haven't had much from the club since lockdown, however this hasn't stopped them, they either lift information from our website or get stories from ex players. They will continue to rake up non stories about us to their own agenda.

Who cares, we are the famous Glasgow Rangers, no one likes us, we don't care, you know the rest guys.

What is happening just recently the Club are by passing the Media and going direct through RFC News, or to Fanzines, take a look at Hagi, FF, Patreon Etc had interviews. We can now by pass the Media and give them the Two Fingers, another reason why they only right Negative Issues.
 
A lot has been made of the dwindling sales figures of rags like the Record, which is obviously great to see. But will this actually signal the end of these organisations? How much of their income nowadays actually comes from paper sales versus online advertising revenue?

I'm not sure I'm convinced that the end of newspapers will deter the kind of nonsense we saw in the Mail today. If possible their articles might get even more outlandish as they up the clickbait factor to get website hits.

Happy to be told otherwise though!

As you hinted at the end- it will become lower than the term "gutter press" say sewer press, aimed at societies unthinking and with ever more sensationalist nonsense with equally less traditional journalism- you know that crazy concept of fact checking before going to print lest you lose integrity.
 
Telling all Rangers fans not to read articles online about the club is like telling fans to boycott matches at the grounds of teams who openly hate us. It won't work, and frankly as a strategy to deal with anti Rangers media organisations it's pathetically inadequate.
As football fans, we have a right to expect impartial, truthful and even handed treatment for our club. The club shouldn't just expect that, it should loudly and forcibly demand it.
All this "don't click and wait for them to die" is like fighting a war with a pea shooter against an army with tanks.
The only way we will start to reverse the constant demonisation and agenda driven lies is for the club to have the balls to confront it. Get our club reps bombarding Radio Scotland, get us on their programmes as often as possible giving our side, threaten papers with legal action, complain to the press regulators every single time we get unfair coverage, look to get repeat offenders sacked.
It has to come from Rangers, and it has to be every day of every week so the media know we will not allow them free hits at us any more.
Putting any kind of blame on fans for having the cheek to want to read stuff about Rangers misses the point spectacularly and our current tactic of ignoring and boycotting is exactly what our media enemies want us to keep pushing. Because it lets them just carry on doing the same as now.
Should be a two pronged effort. Club needs to be more active, but people still shouldn't give them the hits.
 
Telling all Rangers fans not to read articles online about the club is like telling fans to boycott matches at the grounds of teams who openly hate us. It won't work, and frankly as a strategy to deal with anti Rangers media organisations it's pathetically inadequate.
As football fans, we have a right to expect impartial, truthful and even handed treatment for our club. The club shouldn't just expect that, it should loudly and forcibly demand it.
All this "don't click and wait for them to die" is like fighting a war with a pea shooter against an army with tanks.
The only way we will start to reverse the constant demonisation and agenda driven lies is for the club to have the balls to confront it. Get our club reps bombarding Radio Scotland, get us on their programmes as often as possible giving our side, threaten papers with legal action, complain to the press regulators every single time we get unfair coverage, look to get repeat offenders sacked.
It has to come from Rangers, and it has to be every day of every week so the media know we will not allow them free hits at us any more.
Putting any kind of blame on fans for having the cheek to want to read stuff about Rangers misses the point spectacularly and our current tactic of ignoring and boycotting is exactly what our media enemies want us to keep pushing. Because it lets them just carry on doing the same as now.

So, in effect, you are pushing for what I have been saying since the start of the fanzine.

The club has to set the narrative.

Every lie has to be countered. Every time. Every lie, and the hack in question and the rhag prepared to print it highlighted. If the people running our club came out with a missive; 'Do not buy the Daily Rebel', we are putting these vermin in its death knell. And spare me the p1sh about good Rangers fans working for them.

Every incident of cheating by a referee has to be registered and highlighted at the time.

I respect the people running our club, they rescued us from scum.

But they still have a lot to do in so many aspects of the day to day running of this club.
 
Radio Clyde will have even more “friends of the show” to invite on and take shots at us.
 
To be honest, I've been reading in here for years how The Record was just about to go bust. So we just ignore all their Rangers hating bias, let them get on with it while our strategy is to ask fans to help starve them to death.
We ignore them, we don't talk to BBC Scotland, we just laugh at the bias of Radio Clyde, and we should all live in a nice clean Rangers loving bubble getting news from our official sources and laughing while all those haters join the dole.
I personally think the Club1872 stance on the papers, and the club stance on Radio Scotland has done nothing to help the club, and in fact our enemies enjoy it.

As a strategy it doesn't work. It's just another form of dignified silence. I know it's an unpopular and minority view, but ignoring enemies just gives them free reign. It would be time consuming, probably expensive and might not work either, but I prefer a strategy where we actively challenge every negative story and look to get repeat liars sacked.
Out Hollicom them. Set the narrative instead of reacting to it. Know what your enemy is doing.

They will always hate us so try to make them fear us. Because right now they see us as a weak laughing stock and easy target.
As we all know Rangers is the only show in town. Any negative story about us sells. 2012 proved that. The haters buy it to revel in it and unfortunately some of us buy it out of concern. It’s the only marketing ploy they’ve got these days. A negative on the biggest club in the country sells so we either stop buying them or stop moaning about it.
 
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