Anyway - before it goes off-track. Back to my main question.
What was their excuse for the price drop?
Here's one classic excuse I found from 2015. Nothing to do with no box office Rangers in town.
Apparently "Scottish Football is experiencing difficult times".
SPORT
Celtic reveal £2million cut-price season ticket reward for fans as Bhoys pledge giveaway for third year running
THE average season book for next year will be the same as 10 years ago and will include a range of new benefits such as access to the first European match.
BY CRAIG SWAN
06:46, 10 APR 2015UPDATED06:48, 10 APR 2015
Celtic are to reward their fans for a third straight year.
CELTIC last night revealed another £2million-plus giveaway to their fans.
They have pledged to reward their supporters for continued backing by offering cut-price season tickets for a third straight year.
Having cut prices by as much as £100 for the last two terms, Celtic are again offering a discount for 2015-16. While there will be an increase on adult season books from last year, Record Sport understands the standard season ticket will still feature a £50 reduction on prices from three seasons ago.
Next term, the club’s average season book price will be the same as it was in season 2005-2006. Child prices remain unchanged from last year.
More news from Parkhead
In addition, season tickets will include a range of new benefits such as access to the first European match of next term as well as two free tickets for friends or family over the season.
A Celtic insider said: “There is no doubt the Scottish game is continuing to experience difficult times but through the club’s careful management we have been able to do all we can to keep prices as low as possible.
“We have given back £8m in reductions over the last two years. At the same time, as ever, we aim continually to improve the team, hopefully strengthen our squad and bring our fans the success they deserve.