Who decided to drop the serif on the 'R'?

[TCWNS1872]

Can someone enlighten me please?

The latest iteration of the RFC badge dropped the serif on the 'R' during its incorporation of the stars for the launch of the Umbro shirts thirteen years ago or so.

It has never looked right for a traditionalist like me. Does anyone know the reasoning behind it?

 

[Porto Loyal]

I'm guessing a graphic artist? Although I suspect it was because it usually came off on printed badges

 

[Roadrunner]

Who got shot of the serif?

 

[Robert Marshall]

Who got shot of the serif?

Was it not Eric Clapton ?

 

[Bigcol1969]

Was it not Eric Clapton ?

Who shot the deputy?

 

[a_weir]

Got a link? Genuinely have never noticed this.

 

[Robert Marshall]

Who shot the deputy?

Clapton denied it

 

[ibroxbound]

Who shot the deputy?

Gaby Hayes.

 

[Robert Marshall]

Gaby Hayes.

 

[davyloyal]

Who shot the deputy?

Don’t know, but Morelos got sent off for it.

 

[Axelrod]

Both the dropping of the serif and the addition of 5 stars have cheapened our great historic crest .

That’s my honest opinion , tin hat on and all that but I don’t need tacky stars to tell me how many titles we have . It seemed the fashion at the time and the club went with it but really and truly I wish we had our old badge back on the kits .

 

[Earl of Leven]

The 5 stars should be moved to neck and sleeve.

The serif was probably dropped for reasons given above: hard to steam print on and easily came off.

 

[Mark Walters]

The 5 stars should have been for one season only, absolutely no need for them. Our crest is iconic and to me one of the most beautiful things in World football.

 

[Mazzola10]

I remember the reason for the change was given as "it gave the crest/badge a more symmetrical look"....

I prefer the original,as the new version,along with the stars,looks "too corporate"...

I agree that the stars should be on the sleeve,back of the neck.

original..

new version..

 

[Earl of Leven]

Badge should be white, BIG, and no stars....it isn't rocket surgery.

 

[Gascoigne]

Bug bear of mine also. I think the stars could go elsewhere on the jersey.

 

[Bob Belcher]

I think we've reached a point where we can't drop the stars from the crest. After 6 years of other teams' supporters trying to deny our history, if the stars were dropped they'd wank themselves in oblivion.

 

[Teddy bear]

Both the dropping of the serif and the addition of 5 stars have cheapened our great historic crest .

That’s my honest opinion , tin hat on and all that but I don’t need tacky stars to tell me how many titles we have . It seemed the fashion at the time and the club went with it but really and truly I wish we had our old badge back on the kits .

The 5 stars defo waste our crest

 

[Teddy bear]

I think we've reached a point where we can't drop the stars from the crest. After 6 years of other teams' supporters trying to deny our history, if the stars were dropped they'd wank themselves in oblivion.

Who cares what other say, they'll say it anyway.

 

[mfgorm]

Stars on crests have become a bit of a joke now. The Sheep's Supercup star is a joke as is Huddersfield now having stars for what I assume is their league titles in the 30s. At least Killie only put a star above the badge for a season to commemorate the golden jubilee of their league win

 

[Valley Bluenose]

We seem to get a thread on this every month.

The answer - no-one knows. Best guess? Something to do with copyright/image rights.