With today's setback with merchandise, it got me thinking about what other commercial opportunities there are for the club. This is aimed at fans who can afford and want to give more to the club.
At the moment, we have Lotto, the half-time draw and bricks raising funds for the youth academy. Pools profit goes towards stadium upkeep. This leaves ticket sales and hospitality (plus smaller things like catering and programmes) as the main income from fans for other club expenditure, the largest of course being the first team. Is there scope to do more?
Attendances have been consistently excellent in recent years, so what can be done to take more on matchdays? The fanzone was a smart idea but even after GCC was exposed, it remains to be seen whether a license will be granted.
Some PL clubs have a "membership" scheme, where anyone wanting to buy match tickets has to pay the fee (about £30). It could be used as some sort of priority access for the most popular games (season ticket holders do well in this respect). However, we are not exactly in the same position as Man Utd, who have plenty of tourist fans willing to pay that no bother.
The club's media output has improved and we should be trying to use fans' dislike of the MSM to our advantage by having more decent content to increase RangersTV subscriptions. I appreciate that copying fan media (H&H etc) is difficult as official output has to be clean. Based on what I've read on other threads/twitter, improving the quality of match broadcasts should be a priority.
Some might feel that we give enough already and it's up to the club to do a better job with it. It's also fair to say that getting everyone to do everything would go a long way, but the club have their part to play as well. I don't use the catering at Ibrox and won't til it improves.
Any serious suggestions?
At the moment, we have Lotto, the half-time draw and bricks raising funds for the youth academy. Pools profit goes towards stadium upkeep. This leaves ticket sales and hospitality (plus smaller things like catering and programmes) as the main income from fans for other club expenditure, the largest of course being the first team. Is there scope to do more?
Attendances have been consistently excellent in recent years, so what can be done to take more on matchdays? The fanzone was a smart idea but even after GCC was exposed, it remains to be seen whether a license will be granted.
Some PL clubs have a "membership" scheme, where anyone wanting to buy match tickets has to pay the fee (about £30). It could be used as some sort of priority access for the most popular games (season ticket holders do well in this respect). However, we are not exactly in the same position as Man Utd, who have plenty of tourist fans willing to pay that no bother.
The club's media output has improved and we should be trying to use fans' dislike of the MSM to our advantage by having more decent content to increase RangersTV subscriptions. I appreciate that copying fan media (H&H etc) is difficult as official output has to be clean. Based on what I've read on other threads/twitter, improving the quality of match broadcasts should be a priority.
Some might feel that we give enough already and it's up to the club to do a better job with it. It's also fair to say that getting everyone to do everything would go a long way, but the club have their part to play as well. I don't use the catering at Ibrox and won't til it improves.
Any serious suggestions?