The Rangers board have spent £5 million on Ibrox in recent seasons after years of under-investment and new look electronic sponsorship boards will be introduced early in the new year.
Bisgrove added: “We’re putting in a new LED system around the first tier, similar to those in operation at venues such as Tottenham and Twickenham. It will look great from a sponsorship platform perspective and something top tier sponsors will want to engage with.”
Bisgrove joined Rangers four months ago as commercial and marketing director from Team, the marketing arm of UEFA that oversees the commercial aspects of the Champions League and Europa League. He has previously worked with Emirates, Betfair and Royal Bank of Scotland.
Rangers are also planning further upgrades of their stadium and are currently in discussions about increasing the capacity of Ibrox, as exclusively revealed by Record Sport.
There are also plans to transform Edmiston House into a retail centre, ticket office, events space and museum ahead of 2022, while the current Rangers megastore could become a sports bar.
Bisgrove added: “We want to draw on the best of class when we are looking at the type of investment that may come to life here in terms of the Ibrox infrastructure.
“The visit to the US will also give us the opportunity to look at brand new stadia and how they use modern technology - everything from hospitality and beer pourage to interactive museums.
“We really see an opportunity to elevate the fan experience and increase the dwell time of people when they come to the stadium.”
You get the feeling that safe standing is the last thing on the club's mindHere's hoping someone in North America or India likes safe standing. That'll increase the 'dwell time, going forward'.
I was in the soccer shop at Florida Mall today and a full section was dedicated to the manky
mob. Not a Rangers top in sight, hopefully this can be fixed going forward
You get the feeling that safe standing is the last thing on the club's mind
Clearly I want foreign endeavours to work. But, other than better serving ex pats, I can’t see a big untapped fan base.
We are competing with the Liverpool’s, Man U, Barca’s and real Madrid’s of the world.
Maybe I’m wrong. I hope I am.
Clearly I want foreign endeavours to work. But, other than better serving ex pats, I can’t see a big untapped fan base.
We are competing with the Liverpool’s, Man U, Barca’s and real Madrid’s of the world.
Maybe I’m wrong. I hope I am.
Agreed. Saw this in last Spurs CL game and remember thinking at the time 'wish we had this'.I didn't know we where putting LED boards up in the stands.
That won't be cheap.
Will look smart!
I hope we don't go down the Man City route of using the led boards to advertise our supporter's clubs flags. Looks tragic.
I was there in July and they had our Old tops on sale then I think they were down to $60 instead of $100I was in the soccer shop at Florida Mall today and a full section was dedicated to the manky
mob. Not a Rangers top in sight, hopefully this can be fixed going forward
Anyone any pictures of these LED boards?
Aye they'll just run along between two tiers. Gives us a lot more scope for advertisement and looks pretty smart.they will be exactly the same as the ones round the pitch but bolted to the stands where the current advertising is in between the lower & upper stands?
Why are we concentrating on India?I firmly believe the appointment of James Bisgrove is a master-stroke. Time will tell.
Glass half emptyWe just had a fan update on the web site but no mention of this , we still aren’t good with pr .
It’s not only tragic , it’s nauseating when you’re at the game as it catches your eye all the time and puts me off the actual game . I don’t think they should be allowed . Ibrox needs work externally , the surrounds and internally , we do not need new annoying flashing advertising hoardings .
India is a rapidly growing economy, and Gerrard is well known there. Football is growing in popularityWhy are we concentrating on India?
I can see the tie in with USA. Why are we not concentrating on Oz for example?
You might be right but we should still try and explore the possibilities.
There are huge numbers of Scots descendants in North America. There surely must be a reservoir of goodwill in there to tap into.
It’s not only tragic , it’s nauseating when you’re at the game as it catches your eye all the time and puts me off the actual game . I don’t think they should be allowed . Ibrox needs work externally , the surrounds and internally , we do not need new annoying flashing advertising hoardings .
Why are we concentrating on India?
I can see the tie in with USA. Why are we not concentrating on Oz for example?
I hear what you are saying but they are more likely to focus on English football and there arent many people of Scots descent in India1 billion people spending a pound on rangers gear is better than 18 million spending a tenner.
True ,but I guess we need to start somewhereClearly I want foreign endeavours to work. But, other than better serving ex pats, I can’t see a big untapped fan base.
We are competing with the Liverpool’s, Man U, Barca’s and real Madrid’s of the world.
Maybe I’m wrong. I hope I am.
I don't think you are wrong - at all.Clearly I want foreign endeavours to work. But, other than better serving ex pats, I can’t see a big untapped fan base.
We are competing with the Liverpool’s, Man U, Barca’s and real Madrid’s of the world.
Maybe I’m wrong. I hope I am.