You know what mate we need to spend within out income. Its that simple. All the other stiff you said means nothing with no disrespect. It's how football works now.
I wholly agree that we need to spend within our income, the substantive point , will always be , are we really doing enough to generate maximum income generation?
The club needs to get sponsorship finance that is transformative .
I think anyone who fails to realise , local independent traders , on our jersey , as opposed to a global business with real hard cash , is ignorant of what FTSE companies would seek from a marketing strategy with our club.
The top companies want exclusivity with a sporting partner , or association with elite branding, that compliments their values , and profile. I’m afraid the local wheel seller , is a rather uninspiring association for a global company.
The number of sponsors on the jersey , clouds the benefits of a sports franchise agreement with the most influential companies .
Rangers need to provide the best environment for real terms external investment . With respect , I don’t think the progress is anywhere good enough from the board or directors .
We are now a regular participant in the final stages of European football competition. The volume of cash needs to be reflective of this . We shouldn’t be advertising , to help sell more wheels for the local trader, in these momentous occasions .