There is a valid point to be made here, but not specifically by focusing on a specific section of the support (that could be one of many areas for exploration). The point I'd focus on is simply looking at the revenue generated from match day income.
Match day revenue accounts for almost 50% of our total revenue. It is currently our single biggest revenue stream for generating funds to reinvest in the club (i.e. the playing staff). And even with maximising the number of European fixtures that we could draw revenue from last season, it was still less than what Celtic generated, even though they had a much earlier exit from Europe.
"Rangers £41.9m match day income remained the second highest in the Premiership, below Celtic’s £43.1m" (Swiss Ramble)
In the 2019 and 2020 seasons, with reasonable European performances, our total revenue for match day income was £32M and £35.7M. Assuming an increased £36M is a fair estimate for ongoing match day revenue (without runs to European finals) then we are still at a disadvantage of approximately £7M in revenue per season to Celtic. This is primarily due to an approximate 11,000 lower attendance.
"Rangers average attendance in 2021/22 was 45,314, nearly 11,000 less than Celtic 56,177." (Swiss Ramble)
It would be interesting to hear views of the support whether we'd be willing to pay more for tickets, if it bridged this financial gap? £7M is a substantial financial advantage in Scottish football (almost 10% of total revenue).
Don't get me wrong, I'm not suggesting the only suggestion to raising revenue is through the match going supporter. I agree that the club should continue to improve our commercial and player trading streams for revenue, as well as other areas.
However, no matter what the club do in these areas, we are at a disadvantage whilst we have a lower volume of tickets sold on average per match, and lower prices for tickets.
According to Statista, in 2019-2020 our cheapest adult season ticket price was £372, whilst Hibs (£385) and Celtic (£456) were higher.
Would we as a support be willing to pay more for tickets, if it meant closing the gap to what Celtic generate from ticket sales? Or are we content that, for the near future, we are satisfied with ticket prices in the knowledge that we are financially disadvantaged in this area to what our main competitor is?