Ready For A Revolution - New Club Crest

[wee_g]

Key improvements:
- Rangers brand clearer, front and centre on the new crest
- Lion looks excellent, previous version looks to be drawn by a child
- Sharper colour contrast will look good in real world settings (advertisement boards etc).

In a nutshell.

The hysteria over a few minor tweaks is hilarious!

 

[weevlad]

Glasgow is Blue

 

[Simply a Bear]

Going by social media ie fb Twitter and Instagram , its not going down well with bears. .. and rightly so

Going by social media, the new store will be stocking plenty of pitchforks, all in reaction to a digital badge.

 

[Its-Sebo]

I like a good rage!

Don't get me wrong, I understand folks concerns over club traditions and maintainig our standards, but it's 2020 and we're clearly investing in new digital presence. This is all part of that evolution. It's not 1970 anymore, we need to keep up with what's going on around us.

Whatever happened to 'we welcome the chase'? If we don't modernise and get involved we'll be left behind.

Spot on – maintaining traditions is extremely important, which they've obviously done here with small updates rather than a redesign.

Everyone is entitled to their opinion but the hyperbole on here relating to everything and anything the club does starts to fücking grate on you after a while.

 

[TheStandardBearer]

You're not being honest with yourself if you're saying this one is terrible but you like the previous one. In reality, the changes aren't anywhere near drastic enough to have such a swing of opinion.

Preferring the last version is one thing but to go from 'I'm a fan of that' to 'that's terrible' after a couple of subtle changes? Come off it, man.

It’s really not that hard to grasp is it if you’re honest with yourself.

The previous badge was professional looking and sharp whereas this one looks like it’s been rehashed on word-art by a 12 year old.

like I said that’s my opinion from looking at it and first impressions, if people can’t handle that then fair enough.

people are allowed to voice their opinions.

 

[First Touch In Europe]

How anyone can prefer the new one is beyond me.

Liking this due to mental wording of your post. Outstanding.

 

[lwl]

Like it.

Someone, mentioned 'cleaning up' / modernising the badge on a thread a couple of weeks back. Was that sheer coincidence, someone from inside the club with an FF login sending out feelers, or someone contracted to do it getting some market feedback?

No reason for asking, other than sheer nosiness.

 

[Davie Weir]

Not a massive fan at all but it’s only a few changes

View this content on Instagram

View this content on Instagram

 

[Bromp Carlisle]

My memory is terrible so the only difference I picked up on at first glance was the lion.

Side by side, I prefer the old one but that's maybe just because I'm used to it. The new one looks fine, except on the top of the instagram page on mobile where "Rangers" seems to be a bit too big.

 

[Scarlett]

Personally I like it. Imo good to see "Ready" on the badge.
Tradition, goes back a long time.
Got to cherish our traditions and history. It's what makes us the best.

Yup, and we can still respect those traditions and our history while evolving to fit the current times.

In fact its essential that we do.

 

[Matty1904]

Overdue? What they've created is a mess.

In your eyes. But actually change creates divide. It needed to be evolved in my eyes. Its 50/50 at the moment with fans but it will grow on people. Its easier to read. Better res and modern while upkeeping the history of the crest

 

[therealmackay]

The lion looks hairier than the old one, I take it there were no lion barbers open during lockdown either?

 

[roffey]

I don’t mind it, certainly not going to get upset about it. Put it this way, at least we didn’t go down the Juventus route.

 

[Stevethebluenose90]

Love this !

https://imgur.com/seXcEyl

https://imgur.com/bXq2CWJ

https://imgur.com/13d7wd6

https://imgur.com/lsS96l3

https://imgur.com/wg4vzFK

 

[siegeheroes13]

Fucken hideous

 

[Donsky]

Looks very smart and fresh, I like it a lot.

I would like to see us do something the five stars on our top, but I understand they remain on the top for political reason, sending the message that they are out titles and you can't take them away.

 

[SecondBestIsNothing]

Reduce the font size and the word spacing and you’ve got a good badge. Really concerning how little they involve the fans in decisions like this

 

[Stevie McDougall]

Fucken hideous

Really.

 

[lorenzoamoruso]

I like it. Don’t understand how anyone can’t like it if you liked the previous one tbh, basically just sharpened up the lion and put Rangers central, what’s not to like...

 

[Jimmy Mac]

Fucken hideous

It’s not really though is it?

 

[Muzza]

Gives it a bit of a modern face lift keeping the traditions intact. I like it.

 

[CupidStunt]

I'm not sure of the font, the curved design of the typeface within circles creates curve illusions with my eyes to the extent that the classic leather football somehow seems more oval than circular to me now.

Happy our brand is being updated but not a fan of that font at all.

Perhaps a few different fonts with design being put to fans to vote would have been worthwhile.

 

[RangersEasyOK]

Fucken hideous

I’m not a massive fan but come on to %^*&

 

[SecondBestIsNothing]

In your eyes. But actually change creates divide. It needed to be evolved in my eyes. Its 50/50 at the moment with fans but it will grow on people. Its easier to read. Better res and modern while upkeeping the history of the crest

More 90/10 against

 

[80W]

I like it.

 

[Matty1904]

[url=https://postimages.org/][/URL]

Good quality res of it here

 

[Marty101]

This is a disgrace - Season Ticket cancelled

 

[Scarlett]

Spot on – maintaining traditions is extremely important, which they've obviously done here with small updates rather than a redesign.

Everyone is entitled to their opinion but the hyperbole on here relating to everything and anything the club does starts to fücking grate on you after a while.

I try to be respectful of other folks opinions, I really do, but I cringe at stuff like this because I know the over reaction from some will cause me secondhand embarrassment, and make the club look bad, which I hate to see.

If we want to respect our history then we should be proud to be evolving and leading, even if it's in an area (marketing) that we don't understand.

This is another good, positive step forward for the club behind the scenes. Let's be happy we have people there who understand what's required.

 

[BattleFeverOn]

I have a screenshot of the bottom of the badge from Instagram, how do you post pictures?

L

Don’t mind it tbh but I just wish they’d remove the stars from above the crest on the kits.

Why?

 

[Matty1904]

More 90/10 against

Not really no not what I've read

 

[bungobear]

The bottom half looks like how Tommy Burns pronounced football club.... footballclub

 

[TommyC]

people are mentalists. Taste is subjective. For me personally I like it. All the comments about it being horrific though think they need to calm down.

 

[BrunoBear]

People saying it's 'hardly changed'. If it's hardly changed then why change it at all?

 

[Rangerista]

I'm conservative in outlook and commented on the last thread regarding our club badge, that I was against making any changes to it.

However, having viewed the new version I'm happy to endorse it. It's not a radical change, just a tidy up, a re-emphasising of the key elements, so essentially the same, but better.

It will also be easier for tattooists to replicate, which depending on your tastes, may, or may not, be a good thing.

 

[Coisty09]

Someone is getting their baws chewed for sending this out prematurely I suspect!!!

 

[Jjbscotty]

L
Why?

It ruins the look of the crest on the strips.

 

[Carson’s chosen few]

The fact that some fans would like our players clean shaving, wearing club suits on flights and get uppity at the colour of the managers footwear, then a change in badge isn't going to go down well.

If the club can't make changes and move with the times then we will not progress.

Maybe not clean shaven but imho Bassey’s hair looks ridiculous

 

[themightyi]

It’s bolder and fresher looking than the previous crest.

I like it.

 

[The Spaniard]

Hopefully it’ll be easier to put the pride rainbow on it now.

 

[larbertblue]

I like it, slight tweak to the existing design but looks more modern and sharper.

 

[weevlad]

People saying it's 'hardly changed'. If it's hardly changed then why change it at all?

Progress mate. If it was a huge change people would go mental. It's modernizing it

 

[Tagsbear]

People are weird, they could have made the changes without telling anyone and theyre so subtle it would have taken an eagle eye to notice, but some folk are raging, genuinely bizarre.

 

[weevlad]

Hopefully it’ll be easier to put the pride rainbow on it now.

 

[Jamie1873]

 

[Blue Tack]

I like it .

Obvs Staunchy McStaunch won’t like it....

 

[Treble Kings]

If this is replacing the classic ready badge I’m not happy. This is a shocker.

Ffs,..

 

[Tagsbear]

Fucken hideous

Well done on making your reaction bolder.

 

[kruger]

Wish they kept the inner ring.

 

[Korova Milk Bar]

It looks fine and modern, I see now issue. I think folk are massively overreacting.

 

[BruceyBalboa]

That's outstanding! Fully expect Michael Keaton to be standing on top of the club deck in the Broxi Bear costume gazing at that.

I like the new crest.