Unless there was some sort of clause in the sky contract that the broadcaster reserves the right to set away allocations (which isn't likely), then Sky would have no place to dictate to anyone how many away supporters can attend matches.
If sky had that sort of influence, what have they been doing for the last 5 years? It's been a long time since there was any real away presence at an old firm.
If they could influence away allocations, don't you think that both us and the mhanks would maybe agree to bigger allocations, at Sky's behest, in exchange for bigger allocations at all the other empty stadiums live on Sky's Scottish football coverage every week? I mean, it doesn't look great on TV for the dozens of people watching at home. Do they complain about the pitches? The standard of refereeing? If it's all about the product?
And how could they threaten financial sanctions? They have to abide by the contract they signed off on. They can't change the terms now. They could possibly say, sort this out or we don't renew or we renew on reduced terms, but the contract runs until 2029. And they had %^*& all to say about the allocations when they signed the deal, so what's changed meantime?
I think some people seriously overestimate Sky's influence on football. They are a broadcaster. And they don't care how many away fans are at Ibrox. In fact, they do not give a toss about Scottish football. They give us an absolute pittance and the coverage is dreadful. Look at how they promote women's football compared to ours.
They throw us the bare minimum they can get away with and use our game as a schedule filler. The ratings are pathetic. The old firm might be the biggest game in the world up here but the reality is that nobody else pays it much attention.