Totally different global world today. Back then rangers games were barely on tv and European tournaments didn’t have anywhere near the level of finance or exposure.
There is absolutely no reason why rangers shouldn’t be able to attract higher level of sponsorship. How much have aim, socomec, bitci , Tomkit etc paid to have their names plastered all over our kits?
I could give you one reason.
Some companies won't want to spend the money being asked to put their name on Rangers jerseys.
It's really as simple as that.
It's a pretty big reason too. If a higher level of sponsorship is not available to us then we can't have it. This is basic common sense.
Looking at the English Premier League even most of those sides aren't exactly taking to the pitch with glamorous sponsors across their jerseys so maybe being on the front of a football jersey isn't seen as a good way to spend marketing budget?
Arsenal - Emirates
Aston Villa - BK8 (Gambling)
Bournemouth - Dafabet (Gambling)
Brentford - Hollywoodbets (Gambling)
Brighton & Hove Albion - American Express
Burnley - W88 (Gambling)
Chelsea - Infinite Athlete
Crystal Palace - Cinch
Everton - Stake.com (Gambling)
Fulham - SBOTOP (Gambling)
Liverpool - Standard Chartered
Luton Town - Utilita
Manchester City - Etihad Airways
Manchester United - TeamViewer
Newcastle United - Sela
Nottingham Forest - Kaiyun Sports (Gambling)
Sheffield United - CFI
Tottenham Hotspur - AIA
West Ham United - Betway (Gambling)
Wolverhampton Wanderers - AstroPay
Probably the league with the most money in the world and you would hardly look at that list of sponsors and think that there are some real prestige brands on there, would you? 8 out of the 20 are gambling brands!