B10P
Well-Known Member
TV money in Scotland is influenced by how watchable the average SPFL team is, so it's in our interest for all games to be more watchable on TV. There are a lot of simple ways to make games look better on TV that don't involve having to bring in World class players. Here are some rules I'd propose that would make Scottish football a better TV product and improve the value of the TV contract:
(1) If a club's average attendance falls below 60% of capacity over a season the club must:
(a) Install multi-coloured seats to create the impression of a fuller stadium and make the empty sections of their stadium look less terrible on TV (like this: https://i.ytimg.com/vi/r-691SzkXb0/hqdefault.jpg )
(b) In the following season the club must sell tickets in the stand opposite the main TV camera, and behind the goals, before selling tickets to other parts of the ground.
(c) The club must play background crowd noise in the stadium to create the impression of an atmosphere. [Before going mental over this one, remember that this is as much about punishment and the stigma of having to do this. Not all teams would have to do this, just the ones that are currently dragging the quality of the TV product down.]
(2) Referees should be instructed to officiate all games in exactly the same way a Champions League game would be officiated. That simple change (which could happen overnight with zero cost) alone would make life for 3 or 4 teams in the league impossible and they would have no choice but to start playing a more visually attractive style of football.
(3) The location provided in a stadium for TV cameras must be a certain height and distance from the touchline. This would stop games looking rubbish on TV because the camera angle is too low or too close to the pitch. Some Scottish top league games look like Sunday league football simply because of the location of the TV camera. If a club is unable to create a TV gantry in a suitable location then they would not be eligible to play in the top league.
(4) Pitches must be real grass and be would be assessed each game to make sure they meet certain quality criteria; not just to be playable, but also to be nice and green. A pristine, rolled grass pitch immediately creates a high quality impression, and also gives players the best chance to put on a good game of football.
(5) All clubs must contribute to a PR/marketing fund to pro-actively create a brand for Scottish football. There are a lot of good things about Scottish football to build a brand around, such as history. For example, a lot of football firsts are from Scotland, and there must be 100s of Scottish people that founded football clubs/associations around the World. At the moment the image of Scottish football is created by the media, and because negativity sells in Scotland it drags down the brand. The league as whole has to get pro-active about building a brand and a story to help make it relatable to people. Americans would lap up all the history stuff for example.
Some of these ideas would have a cost but I think it would be more than covered by the increase in the value of Scottish football as a TV product. Wealth in football is all about TV these days so we should be willing to consider major changes to keep pace with that.
(1) If a club's average attendance falls below 60% of capacity over a season the club must:
(a) Install multi-coloured seats to create the impression of a fuller stadium and make the empty sections of their stadium look less terrible on TV (like this: https://i.ytimg.com/vi/r-691SzkXb0/hqdefault.jpg )
(b) In the following season the club must sell tickets in the stand opposite the main TV camera, and behind the goals, before selling tickets to other parts of the ground.
(c) The club must play background crowd noise in the stadium to create the impression of an atmosphere. [Before going mental over this one, remember that this is as much about punishment and the stigma of having to do this. Not all teams would have to do this, just the ones that are currently dragging the quality of the TV product down.]
(2) Referees should be instructed to officiate all games in exactly the same way a Champions League game would be officiated. That simple change (which could happen overnight with zero cost) alone would make life for 3 or 4 teams in the league impossible and they would have no choice but to start playing a more visually attractive style of football.
(3) The location provided in a stadium for TV cameras must be a certain height and distance from the touchline. This would stop games looking rubbish on TV because the camera angle is too low or too close to the pitch. Some Scottish top league games look like Sunday league football simply because of the location of the TV camera. If a club is unable to create a TV gantry in a suitable location then they would not be eligible to play in the top league.
(4) Pitches must be real grass and be would be assessed each game to make sure they meet certain quality criteria; not just to be playable, but also to be nice and green. A pristine, rolled grass pitch immediately creates a high quality impression, and also gives players the best chance to put on a good game of football.
(5) All clubs must contribute to a PR/marketing fund to pro-actively create a brand for Scottish football. There are a lot of good things about Scottish football to build a brand around, such as history. For example, a lot of football firsts are from Scotland, and there must be 100s of Scottish people that founded football clubs/associations around the World. At the moment the image of Scottish football is created by the media, and because negativity sells in Scotland it drags down the brand. The league as whole has to get pro-active about building a brand and a story to help make it relatable to people. Americans would lap up all the history stuff for example.
Some of these ideas would have a cost but I think it would be more than covered by the increase in the value of Scottish football as a TV product. Wealth in football is all about TV these days so we should be willing to consider major changes to keep pace with that.