Castore are pricing out a lot of our fan base here.
That's not to say this entire retail operation won't be a huge success, and yes I'm delighted Ashley is gone etc etc
But these prices are pretty high in comparison to market standard for comparable products.
Especially in the current climate, people are going to find it hard to part with money of this magnitude for such basic products.
This was a fear of mine at the start. Castore products are shit hot, and very expensive. Real quality, of that there's no doubt.
But the average football fan can't afford Castore prices and my concern from the outset was whether Castore expected the Rangers fans to, or whether they would reduce it more in line with expectancy and potentially upset their own brand fans by saying we expect you to still pay top dollar for Castore gear but Rangers fans are getting it cheaper.
Difficult dilemma for them, looks like the decision at this stage is to test the waters while they preserve their brands price points.
The happy medium is perhaps a budget product line, maybe not branded as Castore just as Rangers.
They need to do something to bridge the gap, the prices are far too high in that range announced today.
