TonySoprano
Well-Known Member
The Premier League has announced a three-year renewal of its deal with broadcasters "at the same overall value as the current arrangements".
The last renewal in 2018 saw a fall in the domestic rights price, that was covered by the increase in international rights though.Interesting.
Probably the first time a deal has been auctioned resulting in large increase in cash not happening.
It certainly signifies that the days of TV growth seem to be coming to an end.The last renewal in 2018 saw a fall in the domestic rights price, that was covered by the increase in international rights though.
I don't think there was an auction. IIRC, they were allowed to negotiate a straight extension rather than auction the various packages off.Interesting.
Probably the first time a deal has been auctioned resulting in large increase in cash not happening.
They got less money in the last auction and with Covid they went back to the companies asking for no auction and extension talks to extend the deal as they feared even lowerInteresting.
Probably the first time a deal has been auctioned resulting in large increase in cash not happening.
Hopefully they keep the 3pm games on live
BT are moving the Saturday lunchtimes to Saturday night.So it's basically exactly as now for another 4 years.
Sky with the majority, BT with Saturday lunchtimes and regular other slots, with Amazon Prime getting some too.
As it's the same again, surely the broadcasters have no justification in increasing subscriptions till 2025.
No, these were only changed as fans weren’t allowed into stadiums. Will revert back to no live 3pm games.
I would say in the current climate they have peaked anyway. Deals around Europe will be the same and look what happened in France. About time!!It certainly signifies that the days of TV growth seem to be coming to an end.
BT are moving the Saturday lunchtimes to Saturday night.
Why did the broadcasters agree to this? They could have got the rights for less
From the linkWhy did the broadcasters agree to this? They could have got the rights for less
Security probably. There's also the spectre of the likes of DAZN on the horizon. Another 3 years of everything staying the same allows a bit of evaluation on both sides.Why did the broadcasters agree to this? They could have got the rights for less
That’s what I’m asking though, why are they happy to pay the same when they could potentially pay less?From the link
The proposed Exclusion Order would allow an agreement for your current domestic broadcast packages to roll over on the same commercial and license terms to the existing rights holders. This would entail live and non-live broadcasting agreements with Sky, BT, Amazon and the BBC. You have assured the Government that the current agreement holders are content with this approach.
it appears all 4 rightsholders were happy to accept it
They could also have been outbid by potential new entrants to the market. These companies will favour a certain outcome over taking the chance of missing out a lot of the time.
It’s actually a smart (if slightly cynical) play from the PL as a way of staving off the impact of the saturation of the value of the rights for a few years.
If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.Security probably. There's also the spectre of the likes of DAZN on the horizon. Another 3 years of everything staying the same allows a bit of evaluation on both sides.
Yeh, get that point. However it's probably a little early for the likes of DAZN to get fully involved, especially with a streaming only platform at present. We've seen before when ambitious newcomers go baw deep on sports rights (Setanta in Scotland, ITV Digital with the EFL) and it goes to pot. EPL have an established relationship with Sky in particular, and know that Sky and BT can provide the output no worries. Another 3 years of guaranteed revenue for the EPL and no increase in costs for the broadcasters lets everyone take stock and plan their next move. Already well documented that BT want to sell off at least parts of BT Sport to concentrate on Broadband, and Sky have invested heavily in their own content as well as Broadband and Mobile, so this kicks the sports rights can down the road a bit.If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.
If there was the chance of being out bid/ new entrants though that would drive up the value and the EPL would have been happy to tender bids.
It is interesting how it come about clearly each of 4 are ok with it within their own business model as they get at a set priceThat’s what I’m asking though, why are they happy to pay the same when they could potentially pay less?