Unbeaten record is nice, but shouldn't take over the long-term aims of the club IMO. If as it looks likely we are going to win this with 5/6/7 games to spare, we should try and give opportunities to Patterson/Dickson etc. and experiment with players we need to make decisions on for next season like Zungu or who haven't been given a consistent run like Itten. I don't think our quality is going to massively drop off if we do this either, so not sure it would be hugely detrimental to any unbeaten attempt. This might even prove quite functional if we're still in Europe by the last 16/quarters stage, allowing us to offload Tavernier and a few others who have played almost every game this season and keep them fresh for ties where we'll be playing a very high standard of opposition.
I will say though talk of an unbeaten season is a little premature for me at this point, even with 13 to go. We still have two Old Firms, and as we approach the end of this season we are going to be playing teams who frankly have a lot more to play for than us in the league. We seen last week at Motherwell it only takes one off game, so I don't think we can properly say it's within reach until we get to the split and we see our fixtures. Would be beyond our wildest dreams if we achieved it though, what a season it would be.