How do you propose we change the attitude of those people? They are now paying us for a partnership, you think that they would continue the status quo whilst doing so? Would be very foolish of them to do so. Perhaps the club aren't as out of touch as many seem to think, perhaps this is a route they've elected to go down to actually resolve and put an end to the situation where the relationship is toxic and also make some money out of it? Win win if it manages to fix things.
No-one needs to now buy the DR or any of their other shitty papers. We can still, as fans, boycot their newspapers.