How is it standing still? You happy to be champions league cannon fodder season after season with zero chance of winning it and flung about like a wet trackie every game?
Not for me.
You seem to be scarred by Rangers in Europe in the 90s
We are not cannon fodder by any stretch of the imagination, we are a far better team than that and we need to stop taking what is effectively a negative mindset onto the fact
It's like people who say that we should be aiming to win the Conference League in the next few seasons - come 24/25 if we're ever in the position to be in that competition, then theres been a horror show somewhere
We have established ourselves as a last 16 Europa League side, we've had some good draws this year and got to the final - that might just about have covered the money we'd have made in this years Champions League. Had we gone out in the round of 16 again, we'd not even have been close
We have to look to the future and keep building - we're not Sevilla and we're not going to get to the final 3 or 4 times in the next decade. We're just not at that level - financially we cannot compete
We are, however, a European team I suspect that no-one would want out of pot 4 - that speaks volumes in itself
There is more money to be made, there is more kudos to be gained and that in turn attracts stronger players.
We play in effectively a backwater league - players want to play at the pinnacle. For us to continue to attract, that HAS to be the Champions League
Anything else, is standing still