There MUST be some deal we can come up with that would completely dissuade SDI from matching it.
The simple solution would be to offer a deal to, let's say Elite, that says they must sell a certain number of strips (this figure could be based on historical data from a certain period, for example the last 20 years), and if they don't sell that number of strips they have to pay us compensation (a cash amount that would cover selling those strips).
Clearly, if Elite (or whoever) got the contract,they would have no problem reaching that figure...whereas if Fat Boy got the contract and we boycotted him again, he'd have to pay us for all the unsold strips.
Surely it can't be too hard for the club to come up with a deal like this??