The fact it's been an ad infested horror bag that crashed every time anything even remotely interesting happend and traffic went up was probably one factor
Footymad was terrible. Really irritating pop ups and ads, installing hundreds, if not thousands, of cookies and increasingly poor performance. I had just about stopped using it.
It cuts FM out the loop with the ad revenue. Can be reinvested for the good of the community and Rangers, rather than filling their coffers while they fail to provide a server that can cope with demand at 6pm on a Saturday.
The old board was really struggling at times. I had paid for the ad free one (which I need to cancel now) but it was still bringing up adds in the middle of the page. However, the fact it died a death the minute traffic went up a little bit was good enough reason.