Why Everyone Loves Ally McCoist (442 magazine)

cloodie

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Always good to see one of our own getting the plaudits.

https://www.fourfourtwo.com/feature...o-commentator-why-everyone-loves-ally-mccoist

The art of being a co-commentator: why everyone loves Ally McCoist​

By Richard Jolly 5 hours ago
Holy smokes! Ally McCoist uses his distance from the modern Premier League to his advantage as a pundit – and has become the surprising sleeper hit of Amazon Prime's coverage

Ally McCoist

(Image credit: PA Images)
Officially, football is the national sport. Unofficially, it seems as if criticising its pundits is. With one notable exception. Ally McCoist, scorer of a mere nine goals for Sunderland almost four decades ago, feels English football’s strange new national treasure.
There is something magnificently illogical about the way Amazon Prime, the newest broadcaster in the Premier League environment, representing the most valuable brand on the planet, whose streaming model could irrevocably alter the sports rights world, have discovered the route to rave reviews involves a 58-year-old former Question of Sport captain. Perhaps it would be like Pep Guardiola embracing 4-4-2 or Marcus Rashford consulting Bryan Robson about refuelling habits.
But there is something endearing and something meritocratic about it. McCoist is a brilliant co-commentator, the best in the Premier League (ignore the rush to denounce everyone else: there are several other fine exponents of the art), despite never playing or coaching in it and rarely working on it.
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He combines an expert’s understanding and attention to detail with a raconteur’s comic timing and memory for an anecdote; like the former England cricket coach David Lloyd, another beloved broadcaster who shares a similar wit, he knows when to be serious and when not to be. With very different accents, both have the sort of rich, reassuring voices that lend themselves to the airwaves.
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McCoist boasts an idiosyncratic turn of phrase – “holy smokes, that is unbelievable,” he exclaimed when Riyad Mahrez scored at Everton – and a vocabulary that various other current and former players should envy.


He marries an infectious love of football with a hinterland. “Kazan has come a long way since it fell to Ivan the Terrible in 1552,” may be the single greatest line of World Cup commentary since Kenneth Wolstenholme thought it was all over; the camera need not be on McCoist to detect the twinkle in his eye. The mean-spirited may say his enthusiasm is more understandable when he has spent much of his time watching the Scottish game or in a studio with Sue Barker, but McCoist shows it is possible to be both positive and analytical. A forward who used to team up profitably with Mark Hateley has formed three terrific double acts, with Jon Champion, Peter Drury and Clive Tyldesley; it may be no coincidence that they are three of the most erudite commentators. Wordsmiths share a fondness for knowledge and football.

Together, the old masters are preferable to the breed of commentators who prioritise quantity over quality, talking for every available second without saying anything memorable. Maybe they appeal to the nostalgic but, judging from the paeans of praise, a newer audience are similarly appreciative of their timeless skills.

And McCoist’s popularity flies in the face of some received wisdom. He may always remain Rangers’ record goalscorer but, as Scottish football is downgraded south of the border and his playing days grow more distant, those exploits may not render him a big name to an English audience. He does not know what it’s like to share a dressing room with Paul Pogba or to coach Raheem Sterling and, while those who do can offer insight, he brings other qualities.


The distance he has from the English game feels beneficial. There is a toxic element to the invented agendas of those claiming everyone is biased against their team for reasons that often defy rational explanation; McCoist, his brief and unsuccessful spell at Sunderland apart, is not associated with any Premier or Football League club. He is unaffected by football’s tribal warfare. There is a theory – pushed, pathetically, by one or two clubs – that they need their ex-players represented in the television studios, when the best pundits should simply be hired (which Jamie Carragher and Gary Neville are, regardless of their high-profile affiliations to Liverpool and Manchester United), regardless of who they represented. That includes McCoist.

Most importantly of all, he is a reminder that football ought to be enjoyable. A pundit who savours every game is the necessary antidote to ignoring the game in favour of mind-numbing moans about referees and VAR. If the way his commentary, and by extension Amazon’s output, is received ought to prompt BT Sport into an inquest into their often dire Premier League coverage (though not their fine Champions League shows), McCoist may be achieving the impossible by unifying the football-loving public: he has become the man we all want to watch football with.
 
That 1st paragraph couldn't be any more condescending if it tried. They speak of McCoist as if Amazon found him cleaning their bins and stuck him on co-comms for a laugh. He's won more trophies, scored more goals and played in more massive more European nights than most of the dross across Sky, BT sport and Prime added together.
 
That 1st paragraph couldn't be any more condescending if it tried. They speak of McCoist as if Amazon found him cleaning their bins and stuck him on co-comms for a laugh. He's won more trophies, scored more goals and played in more massive more European nights than most of the dross across Sky, BT sport and Prime added together.

Talk about backhanded compliments. They describe him as the Question of Sport Captain and talk as if they are surprised he’s able to talk about the “Greatest League in the World” given he’s never played in it.

Praise McCoist by all means, but stick yer boak inducing “Best League in the World” up yer arse.
 
Most importantly of all, he is a reminder that football ought to be enjoyable. A pundit who savours every game is the necessary antidote to ignoring the game in favour of mind-numbing moans about referees and VAR.

This in spades. Fuk listening to people like Walker, MacLean or Nicholas, they seem to hate the game.
 
Average footballer.

Prince of poachers.

Record goalscorer.

Rangers legend.

Shyte manager.

Entertainer.

Top pundit.

There's only one Ally McCoist. :)
 
That 1st paragraph couldn't be any more condescending if it tried. They speak of McCoist as if Amazon found him cleaning their bins and stuck him on co-comms for a laugh. He's won more trophies, scored more goals and played in more massive more European nights than most of the dross across Sky, BT sport and Prime added together.
Need to temper that with the acceptance that Scottish football more sow now than ever before is in the main nothing more than a sideway glance to English football fans.

It's easy to see how he might be perceived down there to be something of a re-birth in media terms. If he hadn't hooked up with Walter Smith with Scotland then Rangers sidelining his media appearances then he'd be one of the biggest hitters on Sky Sports, I've no doubt about that. As it stands he's fast on track to take his rightful place at the pinnacle of football commentary/punditry anyway.
 
Talk about backhanded compliments. They describe him as the Question of Sport Captain and talk as if they are surprised he’s able to talk about the “Greatest League in the World” given he’s never played in it.

Praise McCoist by all means, but stick yer boak inducing “Best League in the World” up yer arse.
"Steven Gerrard's Rangers" is another example, the media/EPL arrogance.
No disrespect intended to His Gerrardness.:))
 
I love Ally and I love seeing him get good coverage. But that article almost says that due to never playing in the hallowed EPL it's a surprise he has anything to offer. He was assistant manager in a UEFA cup final not all that long ago, and we know the rest of his achievements.
I read that more as it being a surprise he’s been so widely embraced by fans down south despite not having been part of English football, All the main pundits I can think of all had careers down there like Neville, Redknapp, Keane, Richards etc.
 
He oozes charisma. There aren't many pundits (that I watch) that can come close.

Ian Wright plays the cheeky chappy role too, just not as good.
 
He has an enthusiasm about the game and as a punter you see yourself in him someone who has done what we all wish he could do and now he is getting paid to talk about football gives constructive criticism doesn't just hammer guys for no reason. Theres other commentators who look and act like they would rather be anywhere else
 
Very condescending article.

McCoist is a double European Golden Boot winner. Record scorer for Rangers. Winner of several titles both as a player and as a coach and has helped coach a team to the UEFA Cup Final.

He doesn't know what it's like to share a dressing room with Paul Pogba, but Pogba would never have survived in a dressing room or a midfield with Paul Gascoigne.

Far from just a failed Sunderland striker who used to be on Question of Sport.

Great sentiments. Terrible article.
 
Someone who has won more medals than most, been at World Cups and scored at the Euros and is also a double Golden Boot winner knows a bit about football? Imagine that! And to top it all off has the unique record of podgering both Patsy Kensit and Sue Barker. Perhaps even at the same time.

The author knows nothing about football clearly. Or podgering. Fucking virgin.
 
Someone who has won more medals than most, been at World Cups and scored at the Euros and is also a double Golden Boot winner knows a bit about football? Imagine that! And to top it all off has the unique record of podgering both Patsy Kensit and Sue Barker. Perhaps even at the same time.

The author knows nothing about football clearly. Or podgering. Fucking virgin.
Maybe he likes a jolly rogering.
 
Ally is a club legend. Great to see many of the support have been able to separate the player and the manager when remembering his service to the club
 
That article is one of the snootiest, wanky things I have ever read.

The EPL is massively overrated, and people who haven’t played in it can also understand football.

Desperate to play Man U in the next round of the EL (once we have wrapped up the SPFL) really think we could cause an “upset”.
 
Its great he is back in favour with the Rangers support because i for one hated ranting about him during his time as Rangers manager.

Super Ally has given me more highs than any other Rangers player ever and i just wish things had turned out better for him as Rangers manager,i wanted him to put the mentally challengeds to the sword off the field as much as he had on it.
 
McCoist was a better footballer than he sometimes gets credit for, I don't think anyone is claiming he is on the level of Zidane or Ronaldo but he was most certainly above average, all things considered.
Not trying diss Ally mate. His exploits are legendary and his scoring record obviously outstanding.
 
Such a nice guy is Super Ally. I heard him request a wee song for Neil, who is currently having a hard time, on the radio a couple of hours ago.

Had a wee chuckle, cap doffed to whoever it was B-D
 
Average footballer?

A good footballer isn't just someone with good close control and who can dribble or else Mr Woo would be in the Champions League.

A good footballer is a defender who is good with the ball at his feet but a good footballer is also one who is no nonsense and who lets nobody past.

A good footballer is the midfielder who can't tackle a fish supper but has the art of the late run and it's also the midfielder who keeps everything neat and tidy it produces unbelievable skill.

A good footballer is a striker who bullies defenders or runs channels and it's the striker who rarely scores but is great foil for a partner. And a good footballer is most certainly a guy who scored copious amounts of goals in a game of, yip you guessed it, football.

McCoist is quite clearly a good footballer for goodness sake.

Imagine playing tappy when you were wee and getting the first pick- "Ano you score hundreds of goals Ally but am gonna pick wee fat Dave because he can do 150 keep uppies and runs about a lot."
 
Very condescending article.

McCoist is a double European Golden Boot winner. Record scorer for Rangers. Winner of several titles both as a player and as a coach and has helped coach a team to the UEFA Cup Final.

He doesn't know what it's like to share a dressing room with Paul Pogba, but Pogba would never have survived in a dressing room or a midfield with Paul Gascoigne.

Far from just a failed Sunderland striker who used to be on Question of Sport.

Great sentiments. Terrible article.

Its patronising as fook to McCoist, as you say a double Golden Boot winner and has shared a dressing room with some incredible footballers.
 
I think they are generally blinded by the recent success of TV money. Before the explosion of billion pound TV deals, Scottish football was on a par with English. Our best teams were equal to theirs, in most cases better, a prime example of Rangers dismantling Leeds.

Tv money and billionaire owners has blinded most of them from the fact that before the boom and when it does finally burst, there will, as there always has been, four proper big clubs on these isles: Man Utd, Liverpool, Rangers, and Celtic.

Ally was the best at what he did in the media before he pursued coaching and management, it is no surprise he is the best once again.
 
This in spades. Fuk listening to people like Walker, MacLean or Nicholas, they seem to hate the game.
I’ve been saying for years, Crocker, Walker, McLean are god awful. It’s like watching princess Diana’s funeral when they commentate on Rangers games.
I think the main problem in Scotland is the commentators don’t seem Impartial. Years of goading us has mentally ingrained an unconscious bias that has shown it’s conscious self to the watching and listening audience.
 
Not having that! With Goal scoring being regarded, by many as the hardest thing to do as a footballer. I wish I was as bad as he was. Also McCoist could play a bit too.
Average footballer.

Prince of poachers.

Record goalscorer.

Rangers legend.

Shyte manager.

Entertainer.

Top pundit
There's only one Ally McCoist.
 
It's nothing to do with his distance from the modern premier league, he's simply got a great personality that would translate well to most media roles. He's able to articulate his knowledge of the game in an entertaining way and people respond to that.

People have had years of listening to miserable bastards like Mark Lawrenson who sound like they absolutely despise football and hate every second of being there, McCoist comes across like he just absolutely loves watching games regardless of who is playing.

Even a lot of Celtic fans find it difficult to dislike the guy, he's just a very likeable, engaging and entertaining character.
 
English football only started in 1992 so they won’t even recall McCoist scoring against Leeds, a club who have never won the Premier League.
 
He does not know what it’s like to share a dressing room with Paul Pogba or to coach Raheem Sterling and, while those who do can offer insight, he brings other qualities.

ffs Gazza and Laudrup where better players imo than Pogba and Sterling.
 
That 1st paragraph couldn't be any more condescending if it tried. They speak of McCoist as if Amazon found him cleaning their bins and stuck him on co-comms for a laugh. He's won more trophies, scored more goals and played in more massive more European nights than most of the dross across Sky, BT sport and Prime added together.
He was also presenting Champions League football for ITV more than a decade ago.
 
McCoist is just one of those likeable guys who could be everyone’s best mate. Thanks for posting OP, that was a good read.
 
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