Think it's positive and proactive to put these messages out and to have inspirational Rangers men making the appeal.
Folk feeling patronised by it can shrug it off and watch something else. Last year, we got hammered over the George Sq stuff for folk saying we didn't do enough to address fans in advance, plus there's the spectre of all the disorder at Manchester.
We're putting out short, accessible videos that folk will watch because club legends are in them. All they're saying in them is to behave, and having a few of them helps keep the message in the mind