And if you only want football it drops to £18 a month. I don't think anyone could set up a SPFL streaming service for the same money and still pay the clubs.
1) provide camera crews.
2) commentators (ok I know, dubious they do now)
3) backhaul back to the hub.
4) encoding for distribution
5) Encryption
6) Akamai for caching/distribution
7) Customer service for when it goes wrong and it will.
8) Illegal stream monitoring
It all adds up, someone quoted 500,000 people, paying for this but would 500,000 people pay for just the SPFL and nothing else at £18 a month, in reality you would need to price it under a tenner, as alternate source required for European games. So you end up with £60 million a year, well lets be serious we would all cancel in the summer so £55 million tops, take VAT off and all the costs above and the actual income at a guess is about £12 million a year (ballpark). Sky deal does not look bad compared, and remember they also distribute to areas that cannot get streams on satellite so added expense there.
Not saying we get the true value of our content, but going alone is a whole new ball game.
For any SNP supporters, if you go independent then factor all that in above for BBC and ITV in Scotland, the content budget for a scottish only BBC and ITV will be close to zero by the time they pay their carraige and engineering costs.