Digital branding is everything now. Colours, fonts, shapes, images all need to be easily identifiable. This is us taking the steps needed to drag the club into the 21st century from that point of view.
I like it. Easier on the eye, cleaner, less lines, Rangers at the top and instantly visible.
The font looks good too, looks to me like it ties in with the shapes in the lion rampart of the badge.
Like the fact they have mentioned the colour schemes we'll be using, basically red, white, blue, black and orange and a couple of neutral tones.
Like it or not folks this is a sign that the club are embracing the digital age. Get used to it.