Note the words
I reckon we're going to use the same reason as Liverpool used to get rid of their kit sponsor, If a company came in and could provide more retail outlets worldwide then it would be goodnight Ashley, this could be very good news, I also reckon we already have someone interested but because of the legal situation with fat chops this is why we're advertising.
I've heard all sorts of rumours in the last few weeks from Joma being interested to Sondico, Sondico would be a lot of mince as they are owned by Ashley.
Think of who right now can sell our strips with enough retail outlets, because it certainly isn't Elite or Ashley.