If I had the resources and financial means to improve one thing about Rangers, I devote every penny toward creating a proper PR department. First task on the agenda would be the formation of a 'rapid response' team charged with aggressively challenging every negative/fake news story that is printed or broadcast re. Rangers. Nothing would go unanswered.
In addition to having a thorough knowledge of Rangers history, the people performing this vital role would be extremely tech/media savvy, possess top-notch writing skills utilising wit and humour when appropriate, but also capable of bringing a sharper, hard-hitting, more aggressive edge when required to go on the offensive. Skills in graphics and creative manipulation of imagery would also be required. The creation of a professional website, a blog, and the issuing of daily 'Press Releases' would form part of the remit.
For decades now, the club has been deaf, dumb and blind in recognizing the need for such an operation, during which time Rangers and their supporters have been demonized and vilified, whilst witnessing the club brought almost to the bink of destruction, due to a phony but well orchestrated campaign by its enemies. The official response to all of this from those in charge has been quite pathetic. I was never sure is this was the result of a fear to challenge a media dominated as it now is with forces hostile to Rangers, or they simply have a blind spot when it comes to the recognizing the crucial role that PR plays in modern culture.