ElectricRobbo
Well-Known Member
Pick me up on what? The shop we have is where the matchday traffic currently is and will be, it already exists as you say. We will use it short term and then move 100m. Turnover will be huge because of the captive market but we may as well look after the bottom line profit as well. A new shop shortly on the Edmiston house site utilising mainly matchday support and everything else online will be the model.Sorry but I have to pick you up on this, from a marketing perspective you don't feel that there's going to be a physical retail environment in the not too distant future, outside a football stadium that attracts 50 thousand people every second week?
If you're in marketing you know your biggest challenge is traffic. The traffic generates the leads of interest and the leads of interest organically moves into the user experience (which we already have a headstart on with the emotive aspect of the aforementioned crowd) which leads onto the product or service being purchased.
The traffic already exists, all that's needed is the usp, experience, value and products/services.
Add to this the fact that we've been choking at the bit to buy quality merch for years!
Now, what the hell do you market that doesn't take advantage of that traffic and forecast to do so for many years?
Rangers need to get this right after the fat mike shambles and, at the risk of getting called Declan all over again, I am not sure they will. Look at this week for example, 40k+ people want to give Rangers ST cash. The hard part for quite a number of them is actually getting that cash into the club bank account. New finance suppliers at our busiest time of the year, no longer able to use your Rangers a/c, only an email link for a bank transfer will do and only if the wording is 100% correct. They could not make it any harder if they tried and, like it or not, many struggling to justify / afford / spare the cash will give up.
In this day and age, spending money is all too easy, it takes 5 clicks and 5 seconds at Amazon, Asda or all around the world. Just not with us. I know on here Rangers generally can do no wrong but the reality is they get a lot of major things wrong.
Anyway if what lockdown does is create time for a FF addiction, I am out