History repeating?
2006 Rangers sign deal with JJB Sports
2007 Chris Ronnie (friend of Mike Ashley) buys Dave Whelan's shares.
2009 JJB Sports in trouble. Ashley buys Chris Ronnie's shares. Ronnie under investigation for fraud.
2012 JJB Sports go into administration.
As an example of what can go wrong at a previously successful retail business JJB Sports - which has fallen into administration - has few rivals.
www.bbc.co.uk
'Lacklustre management'
From Mr Whelan's point of view, he has publicly blamed the various bosses who have led JJB since he left the company.
Bryan Roberts, retail insight director at Kantar Retail, agrees with him.
Mr Roberts said: "Since Mr Whelan departed, the company has been run into the ground by lacklustre management teams.
"It has been out muscled by Sports Direct, and has had to borrow money from its shareholders just to stay afloat."
And now, after administrators were appointed at JJB, Sports Direct has acquired 20 of its stores, the brand and the website.
The remaining stores will be closed, leading to about 2,200 workers losing their jobs.